We are looking for a performance content creator to develop, produce, and edit advertising content designed to drive customer acquisition on meta and tik tok.
this role is highly hands-on and creative, combining storytelling, video production, and performance marketing. The ideal candidate understands how to create compelling short-form content that performs on social platforms while maintaining a refined brand aesthetic.
you will be responsible for owning the overall performance creative testing engine - concepting, shooting, and editing ad creative that translates fragrance into engaging digital storytelling
responsibilities
ad concept development:
create compelling advertising ideas designed to drive engagement and conversions.
* develop ad concepts and storylines
* persona framework
* write hooks and short-form scripts
* translate fragrance into visual storytelling
* create campaign ideas aligned with brand positioning
video production
produce short-form ad content optimized for social platforms.
* film lifestyle and product footage
* capture founder and creator content
* direct simple shoots and talent when needed
* produce video content optimized for meta and tiktok
video editing
edit performance-focused advertising creative.
* edit short-form video ads
* create variations of ads with different hooks
* add captions, text overlays, and motion graphics
* optimize pacing and structure for social platforms
creative testing
support the development of a creative testing pipeline.
* produce multiple variations of ads
* test different hooks and story angles
* iterate on top-performing creatives
typical monthly output:
20 new ad creatives.
qualifications
we're looking for someone who is both creative and performance-minded.
ideal candidates will have experience with:
* short-form video creation for social media
* video editing (premiere, final cut, capcut, etc.)
* storytelling and content ideation
* tiktok and instagram content formats
* dtc brands
* beauty, fragrance, or lifestyle products
* paid social advertising creative
what success looks like
success in this role will be measured by:
* volume of creative produced
* performance of ad creative
* ability to generate winning ad concepts
the goal is to build a consistent pipeline of high-performing creative that drives customer acquisition.
please email portfolio work + resume to. Hybrid, part time contract with the opportunity to go full time.
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