Key responsibilities
execute brand & trade marketing strategy at point of sale.
Own in-store brand storytelling, product focus, and visibility.
Drive commercial performance through strong trade activations.
Ensure flawless execution, consistency, and attention to detail across all retail touchpoints.
Track performance through kpis, sell-out data, and post-mortem analysis.
1. Brand & product marketing execution
translate global brand and product strategies into local trade marketing execution.
Own product storytelling at point of sale, ensuring clear hero focus and category logic.
Ensure brand consistency across all retail materials, respecting global guidelines.
Act as a brand guardian in store, ensuring equity, tone, and visual impact are protected.
Partner with education to ensure product priorities and storytelling are reflected in training.
2. Trade marketing & retail execution
own the annual trade marketing calendar, aligned with launches and key commercial moments.
Execute retail animations, podiums, windows, endcaps, and special activations.
Manage posm, vm assets, testers, and gwps, ensuring accuracy, quality, and on‑time delivery.
Work closely with sephora teams to secure optimal visibility, space, and placement.
Ensure store-level execution meets brand and commercial standards.
3. Launch & animation management
lead in-store execution of global launches, ensuring flawless rollout in mexico.
Coordinate timelines, assets, quantities, and priorities with cross-functional teams.
Ensure launches deliver clear product focus, education alignment, and sell‑out impact.
Conduct post‑launch reviews, capturing learnings and opportunities for optimization.
4. Kpi tracking & commercial performance
track performance of trade initiatives through sell‑out, conversion, productivity, and roi kpis.
Build detailed post‑mortem reports with insights and clear recommendations.
Monitor competitive activity in store and identify risks and opportunities.
Support budget tracking and ensure efficient use of trade marketing investment.
5. Cross-functional collaboration
partner closely with sales, education, supply chain, finance, and vm teams.
Ensure strong execution alignment across functions.
Support forecasting and supply discussions by providing visibility on trade priorities.
Act as a key operational partner for in‑store execution topics.
Qualifications
bachelor’s degree in marketing, business, or related field.
4–6 years of experience in brand marketing, product marketing, or trade marketing.
Strong experience working with retail environments (sephora highly preferred).
Highly detail‑oriented with strong executional rigor.
Commercial and kpi‑driven mindset; comfortable analyzing sell‑out and performance data.
Strong brand and product marketing understanding.
Fluent in english.
Excellent organizational and stakeholder management skills.
Passion for beauty and retail excellence.
Ability to operate in a fast‑paced, high‑expectation environment.
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