Overview of the position:
develop and execute multi-channel marketing strategies in the automotive industry. This role focuses on seo, sem, social media, email marketing, and automation to drive lead generation and brand growth.
typical tasks:
* develop and implement digital marketing strategies aligned with business goals.
* manage and optimize paid advertising across platforms like google ads and facebook ads manager .
* analyze campaign performance using google analytics, google tag manager, and crm tools (salesforce, hubspot) .
* monitor key metrics ( traffic, conversions, roi ), and adjust strategies accordingly.
* collaborate with internal teams to ensure brand consistency and effective cross-channel communication .
* stay updated on digital trends, competitor strategies, and new technologies to enhance marketing efforts.
qualifications:
* bachelor’s degree in marketing, communication, or a related field.
* 8+ years of experience in digital marketing, preferably in the automotive industry.
* strong expertise in seo, sem, social media advertising, and email marketing.
* proficiency in google ads, facebook ads manager, google analytics, and crm tools (salesforce, hubspot).
* excellent communication and presentation skills, with analytical thinking and problem-solving abilities.
* results-driven mindset, focused on lead generation, sales growth, and roi optimization.
* ability to manage multiple projects, work collaboratively with internal and external teams, and adapt to new technologies.