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quote from hiring manager:
as super premium brand manager, you will be responsible for translating the craftsmanship, heritage, and authenticity of our most sophisticated brands into elevated experiences that inspire discovery among discerning consumers and drive high value for our customers.
if you are passionate about building prestige brands, and you naturally blend strategic thinking with a refined taste and exceptional attention to detail, we would love to hear from you.
meaningful work from day one:
this role develops and implements brand strategy, managing marketing plans in collaboration with sales and portfolio teams. Key responsibilities include leading brand activations, managing budgets to maximize return on investment, and evaluating marketing programs to ensure the brand's long-term growth and equity.
what you can expect:
* preparation and execution of brand plan, ensuring best-in‐class execution, and managing post‐evaluation of activities.
* collaborates in annual planning and budget process, including the design of portfolio, pricing, channel, brand strategies, with its complete p&l, ensuring optimal resource allocation.
* defines and manages the brand/s a&p budget.
* drives market research and leverages data/insights gathered in partnership with the consumer and shopper insights team, agencies, media efforts, and business analytics to gain a deeper understanding of consumer behavior, market landscape, business needs, and competition.
* evaluates current and future opportunities in the market.
* leads the briefing, development, and approval process for all local creatives or global creative adaptation, working closely with the global and regulatory teams.
* responsible for the relationship and performance of 3rd‐party agency partners, i.e., pr, digital, media, and activation.
* develops the scope of work for relevant agency partners, oversees their day‐to‐day implementation, and analyzes.
* manages the brand/marketing team under its scope.
what you bring to the table:
* 5+ years of consumer marketing experience
* proficiency in english
* ability to conduct data analysis from several sources that produces actionable insights
* strong organizational skills; ability to lead multiple projects and manage project teams on an ongoing basis, in a deadline‐oriented environment
* demonstrated ability to develop and maintain strong relationships with multiple stakeholders
* demonstrated ability to work independently; self‐motivated
* demonstrated leadership ability and management skills
* p&l expertise in terms of understanding, management and recommendations
* experience managing agency partners (creative, media & developers), or within agencies
* willingness/ability to travel up to 20%
what makes you unique:
* experience in these areas is highly valuable:
* spirits industry
* low proof, beer, soft drinks
* premium brands
* new product development
* agency management
* team management skills
who we are
we believe great people build great brands. And we know there is nothing better in the market than a career at brown‐forman. Being a part of brown‐forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
what we offer
total rewards at brown‐forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
requisition type:
employee
management level:
leader
global job level:
l2
number of openings available:
1
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