*job location*:providencia, jalisco
*position title*:brand coordinator
*reports to title*:sr abm gifting
*dept / function*:marketing
*summary*:
a brand coordinator supports brand strategy implementation, ensuring executional excellence in marketing plans.
*key responsabilities for this role*:
- lead projects for new product development & portfolio optimization while coordinating with multi-functional teams (finance, sales, tmkt & supply)
- analyze & report market kpis, sharing valuable insights on brand performance and competitive set, being able to translate into actionable marketing plans.
- monitor brand monthly sales vs plan, zooming into channels, clients and portfolio.
- own and actively manage brand budget.
*education*:
- bachelor’s degree in marketing, business administration, international business, industrial engineering or similar fields
- advanced english required
*experience*:
- 2-3 years of experience in marketing.
- brand building & development
- development of projects with operational and commercial teams, aligned with brand strategies.
- monitor and analyze the brand's monthly sales.
- measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc. That lead to the identification of market opportunities.
- working with the finance team to ensure the profitability of the p&l and define financial and commercial strategies.
- working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand.
- support the preparation of brand plans and long-term brand strategies.
- microsoft office (excel, power point)
- database management
- nielsen iq, iscam, power bi.
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