Overview of the positionwe're looking for a digital marketing senior specialist to lead and optimize our digital ecosystem through crm, data-driven strategies and ai-powered tools.
this role is responsible for executing end-to-end digital campaigns, enhancing customer experience across channels, and driving measurable impact in engagement, lead generation and brand growth.typical tasksexecute and optimize crm strategies using salesforce marketing cloud and automotive cloudmanage customer journeys, audience segmentation, automation and push notificationsoversee lead management processes (routing, scoring, deduplication and conversion funnel analysis)develop and execute email and whatsapp campaigns, including a/b testing and lifecycle journeysanalyze digital performance using ga4 and generate insights to improve engagement and conversionbuild dashboards and reports (power bi) to support data-driven decision makingmanage dealer digital presence, reviews and local seo performancemonitor customer feedback, sentiment and nps to enhance crm strategiesqualificationsbachelor's degree in marketing, business, communications or related field5 years or more of experience in digital marketing, crm or customer engagement rolesstrong expertise in salesforce marketing cloud and crm managementsolid experience with google analytics and data analysisadvanced knowledge of power bi or similar bi toolsexperience using ai tools (chatgpt, claude, midjourney, etc.) for content and analysisexperience managing end-to-end digital campaignsstrong analytical and problem-solving skillsadvanced english
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