At totum talent, we are currently seeking a social media performance creator for a company dedicated to providing legal services.
objective:
drive audience growth and engagement by creating high-performing social media content that captures attention, leverages trends, and continuously optimizes results through data-driven testing and iteration.
responsabilities:
* create high-volume, short-form content across social media platforms, ensuring alignment with platform algorithms and audience behavior.
* develop engaging hooks and storytelling formats to maximize attention, retention, and engagement.
* generate and execute content ideas based on trends, performance insights, and marketing strategies.
* record, edit, and produce video content optimized for digital platforms using industry-standard tools.
* plan and manage content calendars, coordinating with marketing and creative teams for timely execution.
* monitor social media trends, competitor activity, and emerging formats to keep content relevant and competitive.
* analyze performance metrics (reach, engagement, retention) and continuously optimize content through testing and iteration.
* collaborate with paid media teams to develop and adapt content for advertising campaigns.
* engage with the audience through comments and messages, fostering interaction and community growth.
* leverage ai tools to enhance content creation, streamline workflows, and improve overall performance.
requirements:
* advanced english
* travel availability
* bachelor's degree in marketing, communications, media, or related field (preferred).
mandatory experience:
* experience producing social media content for brands, agencies, or digital platforms.
* strong understanding of social media growth mechanics, including hooks, retention patterns, storytelling structures, and viral content formats.
* proven experience producing high-performing short-form content (reels, tiktok, shorts).
* portfolio demonstrating strong storytelling, hooks, and engagement required.
* experience using ai tools to accelerate content production workflows