About nettwerk music group
founded in *, nettwerk music group is a global independent record label with a deep history of purpose-led innovation.
we partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers.
headquartered in vancouver, with a hybrid workforce across the globe –and hubs in los angeles, london, hamburg, sydney, new york, nashville, amsterdam, toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.
role responsibilities
the manager, regional & artist growth marketing is responsible for driving the strategic development, execution, and management of innovative global marketing campaigns for a roster of artists.
this role focuses on building long-term marketing strategies to grow fan engagement, expand audiences, and achieve successful product releases.
the manager will work collaboratively with a&r, artist management, publicity, advertising and other key teams to align creative and commercial goals.
as a key contributor to global campaigns, the manager will oversee all marketing touchpoints—digital, social, and traditional—ensuring alignment with overarching objectives.
this role demands a strong background in digital marketing, analytics, and audience engagement, with the ability to manage campaigns across time zones and markets effectively.
what you'll do
latam artist campaign development and execution
design and execute comprehensive global marketing campaigns that integrate digital, social media, influencer marketing, and traditional strategies tailored to each artist and release.
develop audience-led social media strategies to foster fanbase growth and engagement, leveraging insights, trends, and best practices.
execute tone of voice, content, and branding for each artist, ensuring campaigns reflect the artist's vision and creative direction.
collaborate with leads in international territories to localise and optimise marketing strategies for key markets.
act as the central communication hub between artists, managers, and internal teams to ensure seamless execution of marketing plans.
artist growth marketing
lead strategies to expand artist fanbases and strengthen audience connections through targeted digital advertising, content creation, and social media marketing.
utilise advanced audience insights and performance data to adapt campaigns, identify growth opportunities, and maximise engagement.
foster partnerships with external influencers, brands, and platforms to amplify artist reach and create meaningful fan interactions.
stay on top of emerging platforms and trends, integrating them into campaigns to maintain a competitive edge.
inbound latam international project support:
coordinate local market activities
in collaboration with md-latam, regularly assess international projects for campaign support requirements/opportunities within the region.
oversee local marketing efforts such as press, content creation, and partnerships with regional service companies
coordinate assets and provide regional service companies with the necessary content, resources and information they require to properly market and promote selected artists
ensure our global plans translate well into local contexts, with cultural and language nuances considered.
support tour promotion and in-market artist appearances to strengthen visibility and fan engagement.
strengthen industry and partner relationships
represent nettwerk locally — be the "face" of the label for partners in mexico, brazil, and other latam markets.
identify opportunities for collaborations, brand partnerships, or local marketing initiatives that align with nettwerk's artists and values.
act as the regional expert
stay on top of local trends in music, culture, and digital marketing.
advise global teams on how to best approach the latam audience.
provide clear market insights and data to help shape business decisions and campaign priorities.
data analysis and reporting
monitor campaign performance and audience engagement metrics, delivering actionable insights to stakeholders.
generate regular reports or review partner reports on campaign milestones, audience growth, and roi, keeping management and artist teams informed on progress and outcomes.
role requirements
2-3 years of music marketing experience, with a strong emphasis on digital and social media marketing.
bachelor's degree preferred.
passion for music, pop culture, and emerging marketing trends.
proven ability to develop innovative, audience-driven marketing strategies that yield measurable results.
extensive experience with social media platforms, streaming services, and audience analytics tools.
strong project management and organisational skills, with the ability to manage complex, cross-time-zone campaigns.
proficiency in creative and video editing software
excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment.
sense of urgency and responsiveness in managing tasks and challenges.
nettwerk is an equal opportunity employer.
we celebrate diversity and are committed to creating an inclusive environment for all employees.
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