Executive marketing director rolewe seek a visionary and results-driven leader to spearhead the development of innovative marketing strategies that amplify brand visibility across global markets.this executive role is critical in driving cohesive, high-impact marketing initiatives that enhance customer engagement and drive business growth.the ideal candidate will shape and execute a world-class marketing strategy that combines data-driven performance, storytelling, and innovation—elevating our brands' presence in the entertainment industry.key responsibilitiesstrategic leadership & brand visiondefine and lead the group-wide marketing strategy across all brands and markets.drive alignment between business priorities and marketing initiatives, ensuring consistency in brand message and experience globally.guide the evolution of our brand architecture, ensuring relevance, differentiation, and emotional connection across diverse audiences.integrated marketing executionlead the development and deployment of integrated marketing campaigns that combine performance marketing, traditional channels, and digital innovation.ensure campaigns are customer-centric, creative, and grounded in data.performance marketing & e-commerceoversee the group's digital growth strategy, including sem, paid media, crm, content, seo, and e-commerce performance.optimize digital funnels to drive acquisition, conversion, loyalty, and roi.traditional marketing & media strategylead the execution of high-impact offline marketing campaigns across tv, radio, print, and out-of-home.champion creative excellence and media innovation that elevate the brands' visibility and emotional appeal.franchise & international collaborationpartner with global franchise teams to ensure alignment and adaptation of brand strategy to local contexts.provide leadership and oversight for international marketing execution, ensuring consistency with group guidelines.executive stakeholder engagementcollaborate closely with the ceo and executive team on growth initiatives, positioning strategies, and key launches.act as the marketing voice in business decisions, bringing insights that shape group-wide innovation.team leadership & talent developmentlead and inspire a high-performance marketing team, fostering creativity, accountability, and continuous growth.cultivate a culture of excellence, experimentation, and collaboration.analytics, roi & optimizationestablish strong marketing analytics capabilities to measure, report, and optimize performance across channels and regions.ensure marketing investments are accountable, efficient, and strategically aligned.
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