Campari group is a leading player in the global spirit beverages industry, with a portfolio of more than 50 premium and super‑premium brands sold in over 190 markets worldwide. The company operates 25 manufacturing plants and its own distribution network in 26 countries, employing approximately 4,700 people.
company overview
campari méxico s.a. de c.v.
position summary
job title: channel strategy on trade & trade advocacy – aperol and campari
location: cdmx
reports to: category manager
organizational level: local
the channel strategy on trade & trade advocacy role will lead the strategic development and execution of category plans for the aperitifs portfolio in the on trade channel. The incumbent will interpret market dynamics and consumer trends to design actionable strategies, drive growth, and strengthen brand visibility. The channel strategy will oversee dedicated channel teams and collaborate across functions to ensure alignment and execution excellence.
key responsibilities
* category strategy & insights
o analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
o develop and optimize the customer journey to personalize campaigns and improve the on trade customer experience.
o monitor and report category performance, adjusting plans as necessary.
* channel management
o develop, define, and propose guidelines and kpis for all perfect store levers in collaboration with customer marketing planning & operations.
o audit, alongside customer planning & operations, all perfect store elements in the category’s channel.
o plan and evaluate marketing campaigns to drive sales and brand awareness in the on trade channel.
o collaborate closely with sales, customer marketing planning & field operations, brand managers, and other stakeholders to ensure marketing initiatives are effectively integrated and executed.
o focus on planning and executing consumer activation in the correct segment.
o define, plan, and deliver appropriate materials/posm to ensure correct visibility in the appropriate channel/segment.
o design and strengthen the trade advocacy program to increase brand loyalty among bartenders and staff.
* communication & activation
o own the category storytelling and ensure consistent messaging across all touchpoints.
o collaborate with brand managers to execute engaging campaigns and activations.
* innovation & portfolio development
o support new product development (npd) and launches with strategic insights and specific on trade plans.
* financial & commercial accountability
o manage category budgets, pricing strategies, and p&l performance.
o achieve financial objectives through effective planning and execution.
internal stakeholders
* director general
* director of marketing
* global/regional marketing
* director of sales
* senior customer marketing manager
* consumer insights
* sales force
* groupers
* financial planning & analysis manager
* quality (psc)
external stakeholders
* advertising agencies
* public relations
* market research
* design
* media
* btl
required experience
* minimum 5 years of marketing experience in consumer goods companies, preferably in wine and spirit sectors.
* 3 years in a similar position.
* experience with regional or global contact/relationships.
education
* bachelor’s degree in marketing, business, engineering, or related fields.
* desirable master’s in marketing or administration.
functional skills
* strong persuasive communication skills.
* analytical numerical interpretation capacity.
* proactive mindset.
* innovation and creativity.
* effective work under pressure.
technical skills
* strategic planning.
* database knowledge (iscam, iwsr, add tracking).
* budget management and p&l analysis.
* market research analysis experience.
* objective definition and strategy development for assigned brands.
* product launch and new product development.
* advertising campaign development.
* promotional plan design.
* distribution channel knowledge.
* product performance monitoring.
* digital marketing knowledge.
other skills
* advanced microsoft suite proficiency (teams, onedrive, excel, word, powerpoint).
* coupa, concur, successfactors (desirable).
* advanced english.
commitment to diversity & inclusion
campari group is committed to building value together and sees diversity in all its forms as a source of enrichment. Our hiring policies and practices ensure a commitment to equal employment opportunities in all aspects of employment, regardless of race, religion, creed, color, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or expression, political affiliation or activity, age, veteran status, citizenship, or any other protected characteristic.
campari group’s commitment to fair compensation and equal opportunities is recognized by the fair pay workplace certification, which validates our efforts to eliminate gender, race, and intersectional pay disparities.
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