Descripción de la empresa
informa markets division is the world's #2 exhibitions organizer focused on transaction-oriented exhibitions and trade shows, which connects buyers and sellers and supports the flow of business and trade in over a dozen specialist markets to help businesses meet, discover products, trade, and grow through major exhibitions, virtual events, digital marketplaces and specialist content and data services.
Informa has a portfolio of over 450 international b2b exhibitions, serving several core verticals, including pharma, finance, health & nutrition, environmental science, artificial intelligence and many more
descripción del empleo
we are looking for a senior marketing analyst in charge of marketing vision for our event brands in mexico with international partners.
Through data-driven planning, accountability of the projects, effective communication, and market-leading, multi-channel campaign tactics.
The senior marketing analyst will rally all internal and external resources to achieve audience targets.
Responsabilidades
responsible for executing marketing plans and actions for our visitors, exhibitors and digital communities
audience development: ensure clear value statements and customer personas are established and manifest in our customers' digital journeys and campaign touch points
branding: own event look, feel, voice; develop and distribute brand standards, oversee for consistency across all channels
data & analytics: oversight of all data capture and management-related activities and technologies for the brand including registration, data enrichment, post-event, and in-cycle standard and ad hoc analytics
partner marketing: partner with show managers to optimize association and media relationships for audience acquisition and engagement opportunities.
Requisitos
bachelor's degree (or equivalent) in marketing, communication, or related field.
2+ years of marketing experience.
Self-motivated with strong interpersonal skills.
Ability to work with multiple teams and take direction from multiple individuals and outside partners.
Experience managing the following channels:
digital: web sites, mobile apps, sem / seo, ip targeting, etc.
Social media: paid and organic content, editorial calendar management.
Marketing automation campaign planning and delivery, including software such as eloqua, marketo or exacttarget / salesforce marketing cloud.
Strong verbal and written communication skills in both english and spanish.
Working with powerpoint, word, excel, outlook.
Desired experience in b2b events industries.
Información adicional
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