Position title: sr associate brand manager / brand manager jr. / assistant brand manager / gerente de marca location: guadalajara, providencia office languages: advanced english summary the sr. Abm will develop and implement comprehensive marketing strategies to achieve brand and business objectives. The sr. Associate brand manager is responsible to: planning: collaborate in aop (annual brand plan) planning, alignment and kpi’s setting. Brand building: conduct brand performance market trends consumer-research analysis to uncover insights for brand positioning development. Strengthen portfolio: guide innovation and ensure alignment with brand strategy, guide and execute obppc, identify and capitalize distribution opportunities and lead portfolio rationalization. Rgm capabilities: collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level. Brand communication: collaborate in annual communication planning (media, creative, pos, pr), alignment and kpi´s setting. Execute and monitor strategies. Team development: develop associates, coordinators and trainees reporting to him/her. The sr. Abm is expected to possess the following hard skills: marketing mix management financial kpis (p&l & knowledge of rgm platforms) market analysis brand strategy product development project management tools (tableau, power bi, homescan, nielsen, iscam) communication & media (planning kpi analysis management budget) solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on mkt mix. To effectively perform his or her duties, sr. Abm must be proficient in all of the following key qualities as defined by the hershey company: team leader strategic thinking attention to detail adaptability problem solving negotiation communication and collaboration with external and internal parties of the company proactivity and creativity. Major duties/responsibilities 5% planning 10% brand building 25% strengthen portfolio 20% rgm capabilities 15% team development 25% brand communication education bachelor’s degree required (marketing/management, high achievement and quantitative ability primary considerations). Experience marketing experience: 3 years (preferred) brand management experience (as abm) 2y working knowledge of syndicated data (e.g., nielsen). Product development experience and successful launches project management experience with stage gate process business experience: 4 years. Background in consumer-packaged goods experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.) J-18808-ljbffr