Overview directive consulting is the leading b2b performance marketing agency that delivers real revenue—not just leads. We use customer generation to cut through the noise and drive pipeline, fuel sqls, and scale brands that are serious about growth. From paid media and seo to cro, revops, and go-to-market strategy, we build marketing engines that win in saas and across b2b industries. We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected, sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. At directive, we’re shaping the future of marketing. We’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in b2b tech and saas marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you. About the role the content strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. The strategist handles more enterprise clients and is expected to have a deep understanding of their service line and how it affects other business areas to create a holistic marketing strategy. Internally, this role is titled account strategist, content & seo. What you’ll do strategic excellence and best practices: develop custom strategies and apply best practices to help clients achieve nsms. Build initial client strategy from the project phase and continuously optimize strategies based on clients’ goals, campaigns, and performance while following directive best practices. Collaborate with associate director (asd) when roadblocks affect strategy and goal attainment. Craft creative briefs and content campaigns using competitor and audience insights. Apply best practices to position clients to exceed goals, including: ltv:cac modeling customer generation share of serp content production goal setting: use available data to set client goals during engagement, with approvals from the associate director (asd) who should participate in the meeting. Data sources include google analytics, crm data, semrush reporting, and ahrefs reporting. All goals must be approved by the asd before presenting to the client. Project management: ensure the planned strategy is executed. Communicate responsibilities within the directive and client teams to progress toward goals. Use asana for project management. Delegate tasks to team members and clients and ensure timely completion. Partner with project managers to ensure tasks are created, assigned, and due dates met, and communicated to the client. Collaborate with content writers and designers to deliver content campaigns on time while maintaining quality. Internal and external communication: serve as the main interface between clients and the team. Build relationships beyond deliverables to become the best consultant for clients and their business, and proactively communicate with clients and internal leadership to drive results. Proactively communicate timelines for deliverables, goal progress, and use channels like slack for ongoing updates between bi-weekly meetings. Keep internal leadership informed of roadblocks, opportunities for account growth, and any changes on client accounts. Reporting: regularly report on progress and impact. Cadence includes: bi-weekly client meetings to discuss nsm progress and deliverables monthly reports quarterly reports bi-annual business review presentations what you’ll bring proven success implementing seo principles and content strategy: keyword research, on-page optimization, and link building analytical insight: ability to analyze website traffic and seo metrics using tools like google analytics strong communication skills: comfortable client-facing and owning relationships with key stakeholders familiarity with industry tools such as google search console, google analytics, semrush, ahrefs, screaming frog/crawling tools proven organizational, project, and time management skills genuine enthusiasm for digital marketing, seo, and content agency experience required b2b tech and/or saas experience required goals nsm attainment: 100% mrr retainment: 96% csat > 4.2 upsells / cross-sells / referrals strategists should regularly seek opportunities for clients to grow with directive, including: growing into another service line such as seo or paid media expanding within current service line (e.g., more content, seo, or paid media budgets) referrals are encouraged at key moments (e.g., a point of contact starts a new role). Client csat score of 5 what we offer living wage at directive medical, dental, vision, disability, and life insurance for you and your family, including 100% employer-paid plan for you and 50% employer contribution for dependents benefits to support the whole person: mental health access (spring health) and headspace gympass unlimited pto (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (dec 24–jan 1), paid parental leave traditional and roth 401(k) with 3% company match annual bonus based on tenure annual anniversary trip with peers and leadership work environment as a remote-first company, you can work from anywhere in the us, with optional offices in irvine, ca. For some roles, global opportunities are available where we have established businesses; a valid work authorization and residency in the country are required for global locations. The role can operate 100% virtually from a home office. We collaborate via zoom and slack. A laptop (pc or mac) is provided or you may use your own device. You must have reliable internet and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities. To perform this job successfully, you must be able to perform each essential job duty satisfactorily. If you require reasonable accommodations in completing this application or participating in the selection process, please email careers@directiveconsulting.com. Additional information at directive, one of our core values is people first. We are committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Li-dc1 j-18808-ljbffr