Team introduction
the gbs team at tiktok partners with leading advertisers to drive strategic business growth through innovative and effective marketing solutions. We are committed to delivering best‑in‑class support and insights that empower our clients to achieve meaningful results. As we expand tiktok shop in the region, we are looking for a passionate and strategic brand partnership manager to accelerate adoption and success of tiktok shop ads within our top enterprise and mid‑market accounts.
about the role
as a brand partnership manager focused on tiktok shop, you will play a critical role in driving revenue, leading strategic conversations with clients, and positioning tiktok shop ads as a core solution in our ecosystem. You will act as a trusted consultant to clients and cross‑functional teams, helping brands integrate commerce and media strategies, unlock performance opportunities, and scale their businesses through tiktok shop.
responsibilities
* lead strategic relationships with enterprise clients, with a focus on tiktok shop adoption and commerce media strategy.
* act as a subject matter expert in tiktok shop ads, educating clients and internal stakeholders on product capabilities, best practices, and roadmap developments.
* collaborate closely with client solutions managers (csms), product marketing, and e‑commerce teams to deliver high‑impact solutions and integrated media plans.
* identify key growth opportunities within your client portfolio and develop tailored activation plans to maximize shop ads usage and performance.
* analyze campaign performance and business data to inform strategy, provide actionable recommendations, and build compelling narratives.
* stay ahead of market trends, competitor offerings, and category movements to proactively guide client strategy and drive innovation.
* champion feedback loops with product and cross‑functional teams, sharing insights from clients to improve tiktok shop solutions.
* participate in internal knowledge sharing initiatives, contributing to case studies, learning sessions, and strategic alignment across teams.
minimum qualifications
* 5+ years of experience in digital advertising, ecommerce, or media sales.
* proven success in managing complex client relationships and delivering consultative, data‑driven solutions.
* strong understanding of ecommerce ecosystem, performance marketing, and retail media strategies.
* excellent communication, storytelling, and presentation skills.
* ability to influence and build trust with high‑level stakeholders.
* high written and oral proficiency in spanish and english is required due to frequent communications with stakeholders based in spanish‑speaking markets.
preferred qualifications
* experience working with commerce or marketplace platforms (e.g., amazon, mercado libre, shopee, etc.).
* experience in selling or managing performance‑based ad products.
* strong analytical skills and familiarity with auction‑based media buying.
* self‑starter mindset with adaptability to thrive in a fast‑paced, evolving environment.
* experience collaborating with cross‑functional teams (e.g., product, marketing, analytics).
about tiktok
tiktok is the leading destination for short‑form mobile video. At tiktok, our mission is to inspire creativity and bring joy. Tiktok's global headquarters are in los angeles and singapore, and we also have offices in new york city, london, dublin, paris, berlin, dubai, jakarta, seoul, and tokyo.
why join us
inspiring creativity is at the core of tiktok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "always day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
diversity & inclusion
tiktok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At tiktok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
tiktok accommodation
tiktok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/ra-request.
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