about localeyes
localeyes is a b2b corporate video agency operating across 40+ u.s. markets. We've produced 3,900+ videos for companies like coca-cola, amazon, cisco, zapier, and harvard. Emmy award-winning. 500+ five-star reviews. 95+ nps.
the role
we're bringing paid ads in-house. This isn't a support role - you'll own strategy and execution across google ads and linkedin ads, with meta as a third channel once the core two are performing. You'll report directly to the ceo with clear kpis and real autonomy.
we've run paid ads through agencies for 18 months. The model doesn't work. Someone bought-in and living inside our icp daily will outperform a vendor every time. If you've proven that before, this is for you.
you're inheriting active google ads and linkedin campaigns - there's existing data to work with from day one.
what you'll own
* google ads: campaign architecture, keyword strategy, bid optimization, negative keyword management, lp testing
* linkedin ads: our primary differentiation channel - conversation ads, sponsored content, audience targeting, retargeting, and offer testing for a b2b buyer who doesn't convert on search
* meta ads (phase 2): audience build, creative testing, budget pacing - once google and linkedin are performing
* paid media strategy: you build the plan, ceo approves budget and mix
* attribution and reporting: weekly hubspot scoreboard - proposals from paid, cpl, pipeline value, roas - tied to deal source at the contact level
* programmatic (phase 3): ctv, display, dsp - first for localeyes, then as a managed service for our clients
what you won't own
* content creation or video production
* seo or organic search
* social media management (organic)
* sales or client-facing discovery calls
what success looks like
day 30: campaigns audited and restructured. Hubspot attribution clean and reporting live. Underperforming ad sets paused. Clear point of view on what's broken and what changes first.
day 90: full ownership of google ads and linkedin. 3+ proposals/month attributable to paid channels. Budget reallocated based on actual cost-per-booked-call data.
day 180: roas trending 2x+. Meta live if warranted. You're bringing ideas to the ceo - not waiting for direction.
growth path: programmatic advertising
we're building programmatic advertising (ctv, display, dsp) as a client-facing service. The right person will expand into managing these campaigns for localeyes clients - broader skill-building and a higher comp ceiling tied to revenue generated.
non-negotiables
* google ads certified - include your verification link in your application
* 4-6 years of b2b paid media experience (saas, tech, professional services) - not e-commerce, not dtc
* has run campaigns solo before, not just as one of five specialists inside an agency team
* strong attribution instincts - you understand the difference between a lead and a qualified discovery call, and you build reporting that reflects it
* english written fluency at near-native level
* est overlap required - minimum 4 hours daily (9am-5pm et)
strong plusses
* linkedin conversation ads and linkedin video experience
* hubspot - lead source attribution, deal tracking, lifecycle stage logic
* dsp or programmatic exposure (trade desk, dv360)
* meta ads with b2b lead gen focus
automatic disqualifiers
* ecom or dtc-only background with no b2b lead gen experience
* strategy-only posture - this role requires hands-on execution every week
* cannot explain campaign-level attribution from click to crm deal
* unwilling to be measured against a weekly kpi scorecard
* no direct experience managing google ads search campaigns from scratch
the 60-day gate
at 60 days we do a formal review against the day 30 milestones above. If it's not tracking, we'll both know early and part ways cleanly.
compensation
$4,000-$6,000/month usd base + performance bonuses typically ranging $500-$1,500/month at target.