We are seeking a strategic and performance-driven chief marketing officer based in mexico, focused on driving marketing efforts exclusively for our u.this role is responsible for leading initiatives that drive revenue growth, guest frequency, and brand equity across u.s. consumer behavior, multi-unit restaurant marketing, and performance-driven growth strategies, as well as demonstrate the ability to lead cross-border teams.optimize marketing roi and media efficiency. Build scalable marketing systems to support national growth.s. brand positioning and campaign execution. Develop national and regional marketing strategies. Align promotions with unit-level financial performance. Lead loyalty, crm, and retention programs. Optimize digital acquisition strategies. Drive frequency through data-driven guest segmentation. Digital & performance marketing oversee paid media, social, search, and digital ordering strategy. Track customer acquisition cost (cac), return on ad spend (roas), and channel performance. Implement marketing technology platforms and automation tools.ensure new units open at or above projected sales targets.build dashboards tied to revenue, margin, and ebitda performance. Align marketing spend with profitability targets. Collaborate with cfo on budget planning and forecasting.build and manage a marketing team (mexico-based execution supporting u.experience: 10-15 years of senior-level marketing experience, with a strong background in u.s. consumer behavior and marketing strategies. Experience in multi-unit restaurant or hospitality marketing, ideally with experience in mexico working with large-scale operations and u.hands-on experience in executing marketing strategies and leading operational efforts—willingness to work on the ground and drive results. Cultural fit: deep understanding of the restaurant and hospitality industries, especially multi-location restaurant marketing. Expertise in digital marketing, data-driven decision-making, crm management, and budget alignment. Willingness to work cross-functionally: the candidate must be comfortable working closely with operations, finance, and other leadership teams to align marketing with broader business goals. based markets with restaurants and hospitality brands. based marketing agencies. Previous experience in similar roles (cmo or marketing director).