Company overview:
didi global inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including asia-pacific, latin america and africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
didi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of ai technology and localized smart transportation innovations. Didi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
li-hybrid
team overview:
this role will plan, review, adapt and execute marketing strategies for an exciting group that is emerging as part of our business growth. You'll have the opportunity to work in projects from the ground up!
role responsibilities:
- leading the execution of campaigns for mexico based on the financial services marketing strategy, leveraging tentpole moments that meet our short
- and long-term business goals.
- ensuring through-the-funnel marketing cohesion and leading content strategy, working closely with product ops, product, mktg bus, and growth ops teams.
- developing quantified learnings and strategic playbooks to solve various marketing challenges that can be leveraged.
- overseeing our roster of creative teams to ensure their efforts align effectively with our business objectives.
- bringing big ideas to the table, presenting best-in-class ideas and plans, obtaining buy-in, and implementing ideas efficiently at scale through brand programs and initiatives.
- using internal data to uncover relevant insights that transform into effective brand strategies and content.
- defining brand territories to expand audiences and strategically positioning products/services in-app.
- developing content and communications as needed to capture the hearts and minds of audiences through a mix of data-driven insights and compelling storytelling.
- executing marketing campaign activities, providing input into key messaging and creative briefs.
- leading the implementation and brand efforts for the rollout of brand campaigns and activations.
- developing enablement materials (toolkits, trainings, guidelines) to scale new developments/learnings and drive upper
- and lower-funnel conversion.
- staying fully informed on market trends and key marketing initiatives.
role qualifications:
- 6+ years of relevant experience developing marketing campaigns working closely with creative, production, and agencies.
- strong content creation, storytelling, and communication skills (both written and oral), with a focus on ensuring understanding and buy-in from stakeholders
- knowledge in brand and sales activation campaigns
- fast learner; ability to manage competing priorities and operate effectively in a matrixed organization / fast-paced environment
- understands and analyzes issues; suggests creative solutions
- understands the “why” and applies critical thinking and strategic reasoning
- experience in marketing kpis
- experience with creative campaigns
eeo statement:
- we create customer value - we strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- we are data-driven - we are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- we believe in win-win collaboration - success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- we believe in integrity - integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- we always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- we believe in diversity and inclusion - diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
*we are committed to building inclusive and diverse teams.*
we are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
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