.
*func*ión*: marketing*report*a* *a*: marketing manager.
*scope*: local*loca*lidad*: bosques, cdmx*t*érminos & condiciones*: tiempo completo sin reubicación*wh*o are we?
*do you want to work for a company that makes a difference in the world?
at unilever, we have a clear purpose - to make sustainable living commonplace.
through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally.in beauty & wellbeing, we make beautiful dreamers!
more than 1 billion people using our products every day with our loved hair and skin care products, including dove, pond's, sedal, st. Ives, vaseline, tresemmé, between other very well known brands.
*what will you do?
*if you are interested in leading influencer marketing strategy, brand plans and agency management.
cultivate and manage critical 1:1 endorsement relationships with key influencers; then this role is just for you!
*main responsabilities*- develop and execute a comprehensive influencer marketing strategy aligned with the brand's overall marketing objectives, target audience, and budget.
includes events, trips, as needed.- conduct in-depth market research to identify emerging trends, platforms, and potential influencer partnerships within the beauty industry.- be deeply embedded in the influencer community within the designated market, possessing a strong understanding of the influencer landscape, trends, and key players.- identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience, cultivating strong, long-term relationships - both at the campaign level and always on.- understand and can engage in paid and earned community building.- cultivate strong, long-term relationships with key influencers.- manage the influencer briefing process, ensuring clear communication of campaign objectives, brand guidelines, content expectations, legal requirements and measurement frameworks - but with a keen sense of what works in the space and how to be authentic, and how to collaborate with demand squad to ensure content is fit for channel- understanding of paid media models and how to drive engaged reach at scale.- ability to collaborate with other demand squad members to choreograph earned, owned and paid content to drive impact.- collaborate with influencers on content development, ensuring brand alignment, high-quality outputs, and adherence to agreed-upon timelines.- oversee campaign execution, tracking progress, and ensuring deliverables are met on time and within budget.- collaborate closely with the chosen influencer marketing agency, providing strategic direction, overseeing campaign execution, and ensuring alignment with brand objectives.- oversee negotiation of and manage influencer contracts, ensuring negotiation, fair compensation, clear usage rights, brand safety, purpose and inclusion, and adherence to all relevant advertising regulations