*overview*:
the content strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The content strategist is responsible for more enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
*role and responsibilities*:
- * strategic excellence and best practices*:content strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our nsms. The content strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to directive best practices
- content strategists will work closely with their asd when roadblocks arise that impact their strategy and goal attainment.
- content strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
- best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals. In particular:
- ltv:cac modeling
- customer generation
- share of serp
- content production
- * goal setting*:content strategists are responsible for using available data to set goals for clients during their engagement period. These goals will be reviewed and approved by their asd, who should be in the meeting with them.
- data sources include google analytics, crm data, semrush reporting, and ahrefs reporting
- all goals must be approved by the asd before the content strategist can present it to their client alongside their asd.
- * project management*:content strategists are responsible for ensuring that their planned strategy is executed. Project management ensures that the directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.
- use of the project management tool asana is required.
- this includes delegating tasks to other team members, such as specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.
- in pods where project managers are present, content strategists will ensure they partner with project managers to ensure all tasks are created, assigned and due dates are met and communicated to the client
- content strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.
- * internal and external communication*:content strategists are the main interface between our clients and our team. Content strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business. Additionally content strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.
- when proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings
- when proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.
- * reporting*:content strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pilar content strategists are expected to report on the following cadence:
- bi-weekly meetings with the client
- note in these meetings content strategists are expected to report on nsm progress and ongoing deliverables
- monthly reports
- quarterly reports
- 2 bi-annual business review presentation
*goals*:
- nsm attainment: 100%
- mrr retainment: 96%
- csat > 4.2
- upsells / cross-sells / referrals
- content strategists are expected to regularly look for opportunities for our clients to grow their business with directive.
- examples of this include:
- growing into another service line such as seo or paid media
- growing within their current service line such as increasing content, seo, or paid media budgets
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