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Especialista redes sociales

Monterrey, N.L.
AutoZone
Publicada el 28 noviembre
Descripción

Position summarythe community manager is an appointed administrator for autozone de mexico social media communities (i.e. Facebook page). Is responsible for moderating either propietary and user generated content, and escalating any issues to the appropriate teams. Is the face of a company and a brand ambassador, managing digital communications in both directions. This digital-savvy employee is responsible for all communications in social media, events, and content creation in the digital world.position responsibilities:• community strategy: assist with the planning, conception, and presentation of social media strategy and integrated marketing campaigns. Interpret the direction of strategy/planning and provide/execute creative leads. Communicate and coordinate among digital customer service, graphic production and marketing teams ensuring that community strategy supports overall autozone's brands goals and objectives• listening & reporting: utilize social listening tools like radian6 and buzzlogic to generate insights. Summarize insights and conversations to create actionable, customer-facing reports that lead to optimize communication and provide merchandising relevant information about product categories, and to marketing to adjust promo and advertising content.• publishing: create and maintain content calendars, including writing social media (facebook, twitter etc) status updates. Post relevant content in accordance with content calendar. Generate empathy with fans through this content, its aim is to achieve public involvement and engagement to the degree that they become promoters and brand advocates• moderation : review user generated comments and posts in a quick and timely manner. Respond to comments, when appropriate, in order to foster a positive community and add value to the digital user's experience. Enforce the social media guidelines as defined by the brand. Escalate user generated content, where appropriate, to internal stakeholders• team leadership: participate constructively in inter-department and cross-service line communicationsposition requirements:• level of formal education:a bachelor's degree (ba, bs) or equivalent.• area of study:marketing, advertising, public relations, media studies, journalism, business and/or related fields• years of experience:two to three years.• type of experience:managing social media platforms or communities for brands

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