Purpose
the senior manager, digital sales & acquisition (subdir ventas digitales & captación) is responsible for executing digital sales strategies,
managing product-channel fit, and optimizing performance across digital touchpoints for driving digital client acquisition
and onboarding stages.
this role ensures the effective
implementation of campaigns, compliance with governance standards,
and continuous improvement of digital sales funnels
and growth loops through data-driven insights and cross-functional collaboration to enhance digital user acquisition.
accountabilities
digital sales strategy & execution
design and execute digital sales strategies aligned with business goals to drive acquisition and onboarding (first 90 days of client journey)
design and launch acquisition loops aligned with business goals and customer needs (lead recovery, welcome sequences, education, in-app onboarding, first transaction, first cross-sell)
scale growth loop performance using metrics like cpa, ltv, and adoption
manage product-channel combinations based on customer behavior and performance
validate new campaign ideas and follow-up mechanisms using digital insights
experimentation & performance optimization
drive commercial actions and monitor digital sales progress
manage kpis per channel (ctr, conversion rate, engagement) to guide decision-making and goal tracking
implement and manage multi-channel attribution models for budget and campaign optimization
co-define and ensure event tracking and deep linking standards
coordinate with marketing, product, and segment teams on messaging and adapt product-channel strategies
support governance frameworks and data-driven decision-making for campaigns and kpis
validate legal and regulatory compliance of campaigns and communications
customer experience & personalization
maintain digital sales performance and propose experience improvements
adapt and personalize strategies tailored to segment and client stage
conduct a/b testing and ensure consistent results across digital touchpoints
share learnings and best practices from campaigns to support knowledge sharing
education / experience / other information
3–5 years of experience in digital sales, marketing, or e-commerce
strong understanding of digital sales funnels, campaign execution, and performance metrics
experience working with cross-functional teams in a fast-paced environment
proficiency in digital tools and platforms (e.g., analytics dashboards, customer engagement platform, customer data platform) and analytics tools (e.g., power bi, google analytics, mixpanel, amplitude)
analytical mindset with the ability to interpret data and generate actionable insights
excellent adaptability, collaboration, communication and organizational skills
experience in a financial institution is highly valued
must be fluent in spanish and able to use english for reporting and platform navigation
working conditions
work in an open-concept office environment
travel may be required.
location(s): mexico : ciudad de méxico : miguel hidalgo
scotiabank is a leading bank in the americas.
guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
at scotiabank, we value the unique skills and experiences each individual brings to the bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone.
if you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, asl interpreter, or assistive technology) during the recruitment and selection process, please let our recruitment team know.
if you require technical assistance, please click here.
candidates must apply directly online to be considered for this role.
we thank all applicants for their interest in a career at scotiabank; however, only those candidates who are selected for an interview will be contacted.
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