We are looking for an experienced senior sem specialist with deep expertise in managing paid search, shopping, and performance max (pmax) campaigns. The ideal candidate will have hands-on experience driving performance efficiency across b2b and b2c campaigns, with a strong command of campaign optimization, analysis, and reporting. Qualifications/requirements: sem expertise:
● 4+ years of hands-on experience managing paid shopping campaigns, pmax campaigns, search campaigns from planning and execution to optimisation and reporting
● well-versed in paid search keyword research, ad copy buildouts, automated bid strategy, copy, and landing page test development, as well as all other daily optimization tactics
● strong working knowledge in keyword match type (exact, phrase, and broad), responsive search ads, sqr review, auction insights report, and validating recommendations tab from google ads ui ● experience managing b2c and b2b acquisition campaigns and had proven success driving campaign performance efficiency
● strong ability to monitor campaign performance based on goal/kpi, identify issues, and propose ideas for optimizations
● ability to write performance insights, identify trends, and analyze the drivers behind those and opportunities to optimize
● good knowledge of google merchant center - feed optimization
● managing pmax and shopping campaigns with granular level optimization at asset level, product, ad and ad group level tool/hard skills:
● proficient in google ads and bing ads. Use it daily in previous jobs and familiar with google ads editor for bulk creation/edit and troubleshooting
● strong experience with shopping, pmax & feed optimization
● proficient in both excel and ppt; well versed in pivot table, pivot chart, & conditional formatting ● basic knowledge in tracking/floodlight tagging