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job description
if you’re looking for a career where you can make a real impression, join global service center (gsc) hsbc and discover how valued you’ll be. Hsbc is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
we are currently seeking an experienced professional to join our team in the role campaign execution senior analyst.
role purpose:
this role is expected to code or configure quality campaign executions, across firmly established service offerings & communication delivery’s with an advance financial industry business knowledge & understanding. It is necessary in this position to exchange requirements with data management team & infrastructure and analysis/consulting.
main activities
* understand, maintain, and improve crm workflows and system processes.
* maintain cross-channel lifecycle campaigns / journeys and perform ongoing crm campaign management.
* manage technical aspects of key marketing systems (marketing automation) used to generate, distribute, and report on leads.
* establish and maintain scalable processes that ensure best practices in campaign and lead management.
* develop retail banking business knowledge using strong technical skills.
* be responsible for thorough quality check (qc) of deliverables and follow qc procedures as laid down by line managers.
* responsible for delivery of high-quality analytical solutions for existing clients / engagements.
* partner with business stakeholders in campaign execution strategies / decision making to achieve a higher value.
* ensure positive score in the business partner survey.
* support all campaign operation & digital messaging operation needs of the business, facilitating the definition and delivery of digital messaging across varied legacy and new digital platforms. Support customer lifecycle communication strategy across digital and non-digital channels (email, public website, desktop and mobile banking, direct mail, etc.). Interpret global digital strategy using regional and local market insights to shape digital messaging propositions.
* support crm initiatives to achieve business objectives by leveraging global standard methodologies within content management and deployment environment. Lead/participate in digital development methodologies at global and local levels.
requirements
* at least 2.5 years of experience on campaign execution process
* ability to review peers’ codifications/configurations as checker/maker
* strong organisational skills, capable of managing multiple projects & stakeholders while handling intake and prioritization
* data & analytics & digital messaging activities across a portfolio of projects/initiatives
* extensive knowledge of digital communications channels
* clearly communicate and foster alignment across all levels of the organization
* ability to work in cross-functional teams
* strong interpersonal skills and drive for success
* ability to define processes for the area if necessary
* effective english communication skills with the lob to translate business requirements into executable instructions/technical terms
* maintain communication/interaction across the team and direct manager including onshore business partners
* works well within the team and supports co-workers
* strong analytical ability and attention to detail
* awareness of user centred design methodology and customer insight/testing
* high levels of resilience and self-motivation
note: due to urgent hiring needs, candidates with immediate right to work locally and no relocation need will be prioritised.
at hsbc we offer our colleagues a greater number of leave days to support personal moments and wellbeing. Hsbc is an equal opportunity employer committed to building a culture where all employees are valued, respected and have their opinions count. We foster continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of gender, ethnicity, religion, disability, or other status. Personal data held by the bank relating to employment applications will be used in accordance with our privacy statement, available on our website.
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