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Product marketing manager - commercial (remote)

Juárez, Chih
SARELLY
Responsable marketing
Publicada el 23 abril
Descripción

Product manager mission: ensure that each product is properly structured, communicated, and presented consistently across all channels, guaranteeing a clear and cohesive product experience aligned with the brand strategy. In other words: this role ensures that the product is well defined, understood, and communicated across all channels. This is ahigh-impact role on both customer experience and the brand's commercial performance.team & collaborations:~ reports to: head of merchandising ~works alongside: web lead and head of online sales & marketplaceshighly cross-functional role, working closely with npd, marketing, retail, and wholesale teams to ensure consistent execution of the product strategy across all channels.key responsibilities:1. Product information structuring & management manage the catalog and ensure product information is complete, clear, and properly structured. Work closely with npd, who defines the base information (name, ingredients, benefits, cost, etc.), to translate it into clear, attractive, and customer-relevant content. Identify and resolve information gaps in coordination with npd.2. Omnichannel product consistency ensure consistency of product information and storytelling across all channels (website, marketplaces, retail, wholesale, and packaging). Adapt content by channel while maintaining overall consistency.3. Qa & launch execution lead launch quality control (pre-launch checklist). Ensure each product is correctly implemented across all channels before going live (content, pricing, assets, structure).4. Asset management & alignment ensure consistency of product assets across all channels. Identify asset needs based on channel, product, and commercial timing. Coordinate with web lead and marketing on asset production and usage.5. Contribution to product offering strategy ~ participate in defining the product offering by channel (especially d2c). ~contribute to bundle, kit, and commercial logic creation. ~actively contribute to portfolio structuring and presentation to the customer. ~ participate in pricing definition for new products, ensuring alignment between positioning, perceived value, and communication.growth path:this role evolves into a key function in post-development product management, connecting product, channels, and commercial performance. It actively contributes to defining the channel strategy (especially d2c) and how the portfolio is structured and sold to the customer.ideal profile: ~2–4 years of experience ~ first experience in e-commerce, product marketing, merchandising, or brand/product roles (fashion, beauty, or lifestyle) ~ strong sensitivity and interest in the beauty industry ~ excellent writing skills and ability to structure information clearly ~ fully bilingual (spanish/english) ~ highly organized, with strong attention to detail ~ structured thinking and ability to work cross-functionally

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