Position summary:
the visual communications specialist is responsible for executing the company's visual communications strategy across key brand touchpoints, ensuring a strong, consistent, and compelling brand presence in market. This role serves as a highly capable individual contributor reporting directly to the marketing director and translates brand strategy into high‐quality visual assets across digital, print, presentation, event, sales enablement, and internal communication channels.
position responsibilities:
visual brand execution: execute high-quality visual communications across all major brand touchpoints, including marketing campaigns, brochures, sales collateral, presentations, digital assets, events, email, web content, social media, and internal communications.
translate brand strategy, messaging, and campaign objectives into compelling creative assets that are visually strong, clear, and aligned with the company's brand standards. Ensure the brand is represented consistently, professionally, and effectively across all channels and audience-facing materials.
apply strong design fundamentals including layout, typography, color, image selection, hierarchy, and composition to create best-in-class marketing materials.
brand refresh program execution: adapt existing collateral to the refreshed visual identity, prioritize updates across the most visible and business-critical assets, maintain brand consistency during the refresh process, and identify gaps, outdated materials, and opportunities to improve overall brand expression. Support the development and application of updated visual standards, templates, and design guidelines as needed.
content hub governance & collateral management: maintain a consistent, organized, and efficient repository of marketing communications collateral in content hub. Ensure all materials are current, properly categorized, brand-compliant, and easy for internal teams to find and use. Improve asset naming, tagging, metadata, version control, and content organization to increase accessibility and usability.
creative production & collaboration: partner closely with the marketing director and other internal stakeholders to understand project needs, business priorities, and communication objectives. Manage assigned design projects end-to-end, from creative intake and concept exploration through revisions, final production, and delivery. Balance multiple assignments and deadlines while maintaining high standards of quality, responsiveness, and execution. Collaborate with copywriters, marketers, external vendors, and other contributors to deliver integrated and effective communications. Prepare final production-ready files for print, digital, presentation, and other deployment formats.
required skills & education:
* bachelor's degree in graphic design, visual communications, creative design, or a related field, or equivalent practical experience.
* strong portfolio demonstrating high-quality brand, collateral, campaign, and multi-channel design work.
* fluent english verbal and written communication skills, with the ability to translate brand direction into polished, practical, high-quality execution.
* organized and disciplined in managing files, templates, collateral, and brand consistency.
* 7 years of experience as a graphic designer or creative manager.
desired skills:
- innovative and solutions-oriented, able to elevate creative quality without overcomplicating execution.
- collaborative and service-oriented, with a focus on enabling marketing and commercial teams with strong visual tools.
compensation:
*this range reflects carestream's good faith estimate to pay fairly as starting wage. Offers will be tailored within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process, as well as geographic market differentials for the position.
equal opportunity employer
carestream is an equal opportunity employer carestream is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.
#j-18808-ljbffr