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lenovo is listed on the hong kong stock exchange under lenovo group limited (hkse: 992) (adr: lnvgy).description and requirementsjob description: tablet marketing manager - latin americareports to: head of marketing, latin americarole overview:lenovo is seeking a dynamic and results-oriented tablet marketing lead to drive the marketing strategy and execution for our tablet product line across the latin american region.
this critical role will be responsible for developing and implementing comprehensive marketing plans to achieve ambitious sales targets, enhance brand awareness, and increase market share for our tablets.
the tablet marketing lead will possess a deep understanding of the latin american consumer landscape, a passion for technology, and a proven track record of successful product marketing.responsibilities:develop and own the end-to-end marketing strategy for the tablet product line in latin america, aligning with global marketing objectives and regional market nuances.conduct thorough market research and competitive analysis to identify opportunities, understand consumer needs, and inform strategic decisions.define target audiences, develop compelling value propositions, and craft differentiated messaging for our tablets in the latin american context.establish key performance indicators (kpis) and develop measurable marketing goals to track the effectiveness of campaigns and initiatives.collaborate with sales, product management, and other cross-functional teams to ensure alignment and maximize impact.campaign execution:plan, execute, and manage integrated marketing campaigns across various channels, including digital marketing (social media, search engine marketing, online advertising), retail marketing, public relations, and experiential activities.develop localized content and adapt global marketing materials for the latin american market, ensuring cultural relevance and linguistic accuracy (spanish and portuguese proficiency is highly valued).manage relationships with local marketing agencies and vendors to execute campaigns effectively and within budget