At new era, we are looking for a strategic and results-driven sales manager to lead our modern trade & wholesale channel in mexico. This role will be responsible for driving growth across key accounts including walmart, sam's club, coppel, heb, la comer, chedraui, suburbia, c&a, as well as major wholesale partners.key responsibilities1. Commercial strategy & key accounts (modern channel & wholesale)- own and drive the commercial strategy for modern trade and wholesale accounts. - develop and execute business plans for key customers: coppel, heb, sam's club, walmart, la comer, chedraui, c&a, suburbia, and wholesalers. - identify whitespace opportunities and accelerate category growth. - negotiate commercial terms, pricing, promotions, and in-store visibility. - lead quarterly business reviews with strong analytical insights.2. Sales & performance ownership- deliver and exceed monthly and annual sell-in targets. - drive sell-out performance through promotional strategies and retail execution. - monitor key kpis: sell-in, sell-out, margin, inventory turnover, market share. - ensure flawless execution of orders, replenishment, and product launches. - partner with marketing to drive campaigns and activations tailored to each retailer.3. Cross-functional leadership- act as the commercial lead across sales, marketing, product, and supply chain. - provide input on pricing strategy, assortment planning, and inventory levels. - ensure strong in-store execution and product storytelling across all accounts.4. Team leadership- lead and coach 2 direct report. - set clear kpis and performance expectations. - build a high-performance, results-driven culture. - drive accountability and ownership across the team.qualifications- bachelor's degree in business, marketing, or related field. - 5–7+ years of experience in: - modern trade / retail (walmart, sam's, chedraui, etc.) - wholesale / mass market - sports, fashion, apparel, or consumer goods - proven track record managing large retail accounts and wholesalers. - experience driving revenue growth and commercial negotiations.