Summary
we are seeking a dynamic and strategic dealer marketing specialist to support and elevate our dealer network through impactful marketing initiatives.
this role is critical in bridging national brand strategies with local dealer execution by designing campaigns that generate leads, enhance the customer journey, and boost regional performance.
the ideal candidate is passionate about the automotive industry, data-driven, and experienced in aligning customer insights with creative marketing solutions.knowledge & expertise
in-depth understanding of retail and dealer marketing strategies within the automotive industry.
proven ability to analyze customer behavior, execute segmentation strategies, and develop targeted marketing campaigns.
familiarity with crm platforms and ux principles to optimize both customer and dealer experiences.
up-to-date knowledge of trends in automotive retail, digital marketing, and point-of-sale (pos) management.key responsibilities
1 dealer marketing strategy
develop and execute regional marketing strategies that drive lead generation, customer retention, and dealer sales performance.
analyze key metrics and translate insights into actionable improvements.
2 dealer enablement & training
deliver tools, resources, and hands-on training to dealers for executing local promotions, events, and brand-aligned initiatives.
3 customer journey & brand alignment
ensure consistency between dealer experiences and brand messaging.
oversee seamless integration between marketing-generated leads and the sales process.
4 cross-functional collaboration
collaborate with internal departments (e.g., brand, digital, product) to ensure cohesive execution of national and regional strategies.
5 vendor & supplier management
coordinate with agencies and third-party vendors to ensure timely and effective delivery of marketing materials and dealer tools.
6 localized campaign execution
design and deploy region-specific campaigns tailored to local consumer needs and dealer conditions.
7 continuous improvement & feedback
collect dealer feedback and market insights to continuously enhance campaign effectiveness and marketing support.skills & competencies
strong interpersonal and stakeholder management skills.
excellent communication skills, both written and verbal.
high results orientation with a focus on lead and sales impact.
strong negotiation and vendor management capabilities.
fluency in english (speaking, listening, writing, and reading).
strong analytical and reporting proficiency.experience & education
bachelor's degree in marketing, communications, advertising, or related field.
minimum of 3 years of experience in dealer marketing, event execution, or regional marketing within the automotive sector.
proven experience in campaign development and dealer support is essential.additional requirements
flexibility to attend weekend events and dealer activations.
willingness to travel frequently across regions.