An international executive search firm specializing in luxury hospitality is conducting a confidential search for a general manager to lead a boutique lifestyle resort located in baja california, mexico.we are seeking an entrepreneurial general manager with deep food & beverage expertise to lead operations, elevate culinary programming, and drive both profitability and brand identity.this role is ideal for a hands-on, entrepreneurial hotelier with strong food & beverage expertise, capable of leading operations while elevating culinary programming, guest experience, and overall property profitability.the property is entering a strategic repositioning phase, with a strong emphasis on experiential hospitality, culinary leadership, and revenue-driven f&b activation.key responsibilities:executive leadership & operationsfull operational and financial responsibility for the hotel, including departmental p&l performanceoversee daily operations across rooms, restaurants, bars, events, wellness, and guest servicesrecruit, mentor, and lead a strong local leadership teamimplement operational systems, sops, and kpis aligned with boutique hospitality standardsfood & beverage leadershipoversee all culinary outlets and f&b programming across the propertylead menu strategy, pricing, cost control, and supplier relationshipsoptimize food cost, labor management, inventory control, and profitabilitydevelop culinary experiences aligned with regional culture and destination storytellingposition f&b as a core revenue driver and brand differentiatorcore responsibilitiesexecutive leadership & operations· provide full p&l responsibility for hotel and all f&b outlets· lead daily operations across rooms, restaurants, bars, events, wellness, and guest services· build a strong local leadership team