Chief marketing officer
we are seeking an experienced leader to spearhead our full-funnel marketing strategy, leveraging their expertise in digital marketing, paid media, seo, tv, social, and referral channels.
this high-impact leadership role will focus on driving measurable roi on all campaigns, overseeing multi-channel lead generation and branding efforts, and managing external vendors, advertising partners, and agencies with strict performance oversight.
* develop and execute a comprehensive marketing plan that aligns with our business objectives, ensuring close collaboration, accountability, and execution speed.
* analyze and optimize marketing funnels to increase case volume and quality, utilizing data-driven decision-making and real-time metrics.
* collaborate with intake leadership to improve conversion rates, responsiveness, and qualification processes, leading a/b testing of scripts, routing, and response times.
* establish and maintain dashboards, kpis, and reporting systems across marketing and intake functions, using marketing analytics and performance data to guide decision-making.
* identify and resolve bottlenecks in the lead-to-case pipeline, driving a culture of testing, measurement, and continuous improvement.
* manage a growing team with clarity, accountability, and mentorship, establishing and enforcing high-performance standards across both departments.
* foster a collaborative, driven, and execution-focused team culture, developing hiring, training, and coaching systems to continually uplevel talent across both departments.