*function*:cmi - consumer market insights
*reports to*:cmi b&w manager
*scope*: b&w mexico
*location*:bosques
*terms & conditions*:full time position.
*about unilever*
with 3.4 billion people in over 190 countries using our products every day, unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
at unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.
*job purpose*
beauty & wellbeing is a challenger business in the beauty industry, with a stratified strategy that aims to selectively win and lead market share and market development by specific portfolios by country - some local and some globally scaled - organic and selectively new introductions.
we recognize that our future and growth can only be spearheaded and led outside-in, bringing the future forward, authentically consumer first all the way. Our strategy aims to both drive higher performance and competitive market share in existing cores of portfolios, markets, channels and segments, as well as transform our business to reshape and lead the beauty market to our advantage and right to win, with formidable set of consumer loved brands.
the cmi function's overall mission is to inspire, provoke and drive transformational growth - in b&w we are not by way 'consultants' in showing the business where & how to win.
*the role*
we are seeking a *cmi (consumer market*insight)*professional* to act as a strategic partner in identifying insights that drive demand creation for our beauty & wellbeing categories and brands. This key role will encompass the following areas:
*market and category analysis*:
- analyze and understand market and category behavior through various information sources, including consumption data, macroeconomic data of the markets in which we operate.
- conduct studies to design growth strategies thru market or category development, portfolio maximization or rationalization, sales effectiveness.
*channel* &*d*esirable*portfolio*innovation*:
- transform our portfolio to accelerate growth.
- find trends and consumer insights that can lead to ideas for innovations and future business opportunities.
- conduct analyses through various data sources, including markets and social media, to effectively identify opportunities to grow our brands.
- monitor the performance of our innovations. Perform quick diagnostics, identify alerts, and opportunities.
*executional*excellence*:
- understand the behavior of buyers in our categories.
- analyze channels and factors influencing purchase decisions.
*what will your main responsibilities be*
- identify *trends and growth opportunities*, always through market & consumer data, that our brands and categories can take advantage of, through the development of innovations or communication campaigns.
- * build and track metrics* that ensure that we remain relevant, updated and attractive to consumers in the category and strengthen our bond and positioning with them.
- be the *expert in research methodologies*, in addition to consolidating learning between brands and channels, to share and to enrich the recommendations of upcoming campaigns or future new products.
- * lead qualitative and quantitative analyses*, which ensure that the voice of consumers is heard and the need and problem that each project solves. In addition to understanding the impact they would have on the positioning of our brands.
- use different sources and tools, such as *social listening*, searches, analytics, etc; to gather, consolidate and build relevant insights.
- * work with multidisciplinary teams*: internal (unilever marketing, media and cmi latam, csp) and external (research, creative and media agencies) to ensure the delivery and integration of the learnings obtained with consumer studies, with clear and actionable recommendations
- know how to prioritize and be able to manage several projects at once and be able to manage your schedule in an effective and efficient way.
*what you need to succeed*
- curious, interested not only in "the internal" of organizations but mainly oriented towards the outside, in what happens to people, in the culture and in the society in which they are inserted.
- high analytical capabilities, both through numerical and qualitative data. That can "connect the dots" to reach in-depth diagnoses and devise innovative solutions from there.
- be ac