*general information*:
- req #
- wd
- career area:
- marketing
- country/region:
- mexico
- state:
- distrito federal
- city:
- mexico d.f.
- date:
- tuesday, april 15, 2025
- working time:
- full-time
*additional locations*:
- mexico - distrito federal - mexico d.f.
*why work at lenovo*:
- we are lenovo. We do what we say. We own what we do. We wow our customers.
lenovo is a us$57 billion revenue global technology powerhouse, ranked #248 in the fortune global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, lenovo has built on its success as the world’s largest pc company with a full-stack portfolio of ai-enabled, ai-ready, and ai-optimized devices (pcs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the hong kong stock exchange under lenovo group limited (hkse: 992) (adr: lnvgy).
*description and requirements*:
job description: tablet marketing manager - latin america
location: cdmx, mexico - santiago, chile - bogotá, colombia (or another major latin american hub)
reports to: head of marketing, latin america
role overview:
lenovo is seeking a dynamic and results-oriented tablet marketing lead to drive the marketing strategy and execution for our tablet product line across the latin american region. This critical role will be responsible for developing and implementing comprehensive marketing plans to achieve ambitious sales targets, enhance brand awareness, and increase market share for our tablets. The tablet marketing lead will possess a deep understanding of the latin american consumer landscape, a passion for technology, and a proven track record of successful product marketing.
*responsibilities*:
strategy development:
- develop and own the end-to-end marketing strategy for the tablet product line in latin america, aligning with global marketing objectives and regional market nuances.
- conduct thorough market research and competitive analysis to identify opportunities, understand consumer needs, and inform strategic decisions.
- define target audiences, develop compelling value propositions, and craft differentiated messaging for our tablets in the latin american context.
- establish key performance indicators (kpis) and develop measurable marketing goals to track the effectiveness of campaigns and initiatives.
- collaborate with sales, product management, and other cross-functional teams to ensure alignment and maximize impact.
campaign execution:
- plan, execute, and manage integrated marketing campaigns across various channels, including digital marketing (social media, search engine marketing, online advertising), retail marketing, public relations, and experiential activities.
- develop localized content and adapt global marketing materials for the latin american market, ensuring cultural relevance and linguistic accuracy (spanish and portuguese proficiency is highly valued).
- manage relationships with local marketing agencies and vendors to execute campaigns effectively and within budget.
- oversee the creation of marketing assets, including website content, social media posts, advertising creatives, and sales collateral.
- coordinate product launches and go-to-market strategies for new tablet models in the region.
market understanding & insights:
- continuously monitor market trends, consumer behavior, and competitor activities in the latin american tablet market.
- gather and analyze data from marketing campaigns, sales performance, and customer feedback to identify insights and optimize future strategies.
- understand the specific needs and preferences of consumers in different latin american countries and tailor marketing efforts accordingly.
- stay up to date with the latest mobile technology trends and their potential impact on the tablet market.
budget management:
- develop and manage the annual marketing budget for the tablet product line in latin america, ensuring efficient allocation of resources and maximizing return on investment.
- track expenses and provide regular reports on budget performance.
- learn & follow global partnership guidance to execute assigned budget
- poe management and follow up under strict parentship guidance.
stakeholder management:
- serve as the primary point of contact for all tablet marketing activities in latin america with global partners & hq bu
- build strong relationships with regional marketing & sales teams and provide them with the necessary marketing support and tools.
- collaborate effectively with global marketing teams to share best practices and ensure brand consistency.
- present marketing plans and results to senior management.