Job description - develop and implement sales strategies targeting key markets (north america, mexico, europe) to maximize revenue from fit, mice, and destination weddings.
- maintain strong relationships with consortia, otas, wholesalers, and travel advisors to drive bookings and revenue.
- drive direct bookings through targeted campaigns, loyalty programs, and brand awareness initiatives.
- work closely with revenue management to optimize adr, occupancy, and revpar through strategic pricing and segmentation.
- identify and capitalize on opportunities in the mice and wedding segments, leveraging the property's 10,000 sq.
ft. of conference space and tailored packages.
- regularly conduct sales calls and participate in industry trade shows and events to represent the property.
- collaborate with contracted pr, social media, and digital marketing agencies to ensure consistent brand messaging and maximum exposure.
- oversee the development of compelling content, including website updates, blogs, and email campaigns, to target luxury travelers.
- lead efforts to position the property as a luxury all-inclusive destination in the market.
- develop targeted campaigns for specific market segments such as adults-only and family-friendly travelers.
- manage advertising budgets to maximize roi and align with revenue goals.
- recruit, train, and mentor a high-performing sales and marketing team.
- foster a culture of collaboration, accountability, and continuous improvement.
- set clear goals for the team and provide regular feedback and support to ensure success.
- lead weekly team meetings to review performance, address challenges, and align on strategy.
- provide ongoing training to ensure team members are well-versed in luxury travel trends, competitor analysis, and best practices.
- provide guidance and oversight to contracted pr, social media, and digital marketing agencies, ensuring deliverables align with the hotel's objectives.
- collaborate with ownership and senior management to communicate progress, challenges, and opportunities.
- maintain strong relationships with tour operators, dmcs, and travel agents to ensure a steady flow of bookings.
- work closely with the general manager and other department heads to align sales and marketing efforts with operational capabilities.
- partner with the f&b; team to develop promotions and campaigns that highlight the hotel's 18 dining outlets.
- support the events team in planning and executing high-profile mice and wedding events to ensure guest satisfaction and repeat business.
- focus on achieving or exceeding budgeted occupancy levels, adr and revpar performance against budgeted targets and competitive benchmarks.
- any other responsibilities as assigned by your leader.
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