Purposethe senior manager, marketing operations is the architect and operator of the systems, data, and processes that power worldpanel by numerator's global marketing engine. This role ensures operational excellence across marketing technology, automation, analytics, and campaign performance.a hands-on leader with a passion for process and technology, this person connects platforms, people, and performance enabling digital-first marketing execution across regions.
responsibilities
marketing technology & systems managementown the global marketing technology stack — including marketo, salesforce, conductor (seo), wordpress, goldcast and lean data — ensuring seamless integrations, data accuracy, and system reliability.oversee platform governance, user access, data hygiene, workflow automation, and troubleshooting to maintain operational integrity.
campaign execution & optimizationpartner with regional marketing teams to build, test, and deploy campaigns in marketo and salesforce — ensuring flawless execution and alignment with data standards.track and report on campaign performance across email, web, digital, and social channels; deliver actionable insights and recommendations for continuous improvement.lead a/b testing strategy and post-campaign analysis to identify optimization opportunities and drive higher roi.
process, governance & enablementdesign, document, and enforce best practices for campaign setup, testing, tagging, and reporting.maintain up-to-date process documentation to ensure efficiency, transparency, and scalability.champion marketing enablement and user training for campaign execution and reporting consistency.
data, analytics & reportingdevelop and maintain dashboards to monitor funnel metrics, lead flow, and campaign roi.translate data into meaningful insights to guide marketing investments and improve performance across regions.team leadershiplead and mentor a small team of specialists focused on automation, analytics, and digital performance.establish clear priorities, streamline workflows, and foster a calm, solution-oriented culture built on process discipline.
vendor & partner managementmanage martech vendor relationships and contracts (marketo, conductor, nomad, temper & forge, etc.), ensuring cost efficiency and performance accountability.collaborate with it, product marketing, and regional marketing to align systems and maintain end-to-end data integrity.
cross-functional collaborationserve as the operational bridge between global strategy and regional execution.partner with product marketing, storytelling, and regional marketing teams to ena ble scalable, data-driven campaigns and ensure consistent measurement across markets.
qualifications
~6–8 years of experience in marketing operations or digital marketing within b2b, saas, or technology-driven industries.~ advanced expertise in marketo and salesforce crm, including campaign execution, integration, and troubleshooting.~ strong analytical skills and proficiency with looker studio, power bi, tableau, excel, or similar reporting tools. Knowledge of google ads, dsmn8, turtl, and applying ai in marketing as a plus.~ experience managing a small team and overseeing cross-functional projects in a global or matrixed organization.~ skilled communicator with strong problem-solving ability and composure under pressure.~ fluent in english ; additional languages a plus.
nice to have
operational architect: designs and sustains systems and processes that scale.hands-on leader: balances strategy with active campaign execution and troubleshooting.data translator: turns performance metrics into meaningful, actionable insights.calm & methodical: brings clarity and structure to fast-moving, global environments.collaborative enabler: builds trust across regions and functions through reliable execution and communication.marketo and salesforce