Position summary:
responsible for designing, implementing, and leading the organization's external communication strategies, ensuring a consistent, positive public image aligned with corporate values and objectives. This role oversees social media management, media relations, and crisis communications, maximizing the brand's reach and influence.
key responsibilities:
* develop and execute the company's overall external communication and digital presence strategy.
* lead communication and public relations campaigns to strengthen brand reputation and positioning.
* manage corporate social media accounts, establishing content guidelines, tone, and frequency.
* supervise the team of community managers and digital content specialists.
* build and maintain strategic relationships with media outlets, journalists, and key industry influencers.
* monitor and analyze the impact of communication initiatives through kpis, preparing periodic reports and recommending improvements.
* lead crisis communications, developing contingency plans and key messaging to safeguard the company's image.
* oversee the production of external communication materials: press releases, statements, speeches, articles, and multimedia content.
* ensure message and visual identity consistency across all external touchpoints.
* identify trends in digital communication and social media, proposing innovations to keep the brand relevant.
profile requirements:
* bachelor's degree in communications, journalism, public relations, marketing, or related fields. Postgraduate studies are highly valued.
* minimum of 5 years' experience as director in external communications, public relations, or social media management, preferably in large-scale companies or recognized agencies.
* advanced knowledge of social media platforms and digital management and analytics tools.
* proven leadership in managing multidisciplinary teams.
* experience in crisis management and handling sensitive situations in the public eye.
* excellent writing, editing, and verbal communication skills.
* creativity, strategic thinking, and results orientation.
* ability to work under pressure and manage multiple projects simultaneously.
* advanced english (additional languages are a plus).
key competencies:
* leadership and team management
* strategic thinking and business vision
* adaptability and resilience
* digital innovation
* client and detail orientation
* proactivity and decision-making