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about whirlpool corporation (nyse: whr) is a leading home appliance company, in constant pursuit of improving life at home. As the only major u.s.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including whirlpool, kitchenaid, jennair, maytag, amana, brastemp, consul, and insinkerator. In 2024, the company reported approximately $17 billion in annual sales, about 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at whirlpoolcorp.com.
the sales strategy and business operations team is responsible for planning all sales activities, researching and analyzing the organization’s existing and targeted customers to develop knowledge of sales trends, and planning and coordinating projects to improve the operational efficiency and effectiveness of the sales force.
this role in summary
we are looking for a trade marketing sr specialist, with a strong background and expertise in negotiating and executing the brand promotional calendar in strategic commercial partners, delivering best-in-class in-store execution, elevating brand sell-out and market share. Activities include leading the operational activities of trade marketing strategy and projects within the mexico market, working closely with the sales team, negotiating and implementing strategies at the point of sale. This candidate will be responsible for leading the promoters (merchandising) team, guaranteeing its commitment and alignment through tools, communication and processes.
the ideal candidate is someone strongly passionate about shopper marketing with strong analytical (data-driven), commercial and leadership skills, interested in our brand & products. He/she is a dynamic, positive and open-minded leader, who is able to work in an always dynamic and evolving environment, turning strategic and creative thinking into concrete actions and results.
your responsibilities will include
* ensure operational processes and business information are properly aligned and updated, guaranteeing accuracy for decision-making.
* coordinate goal alignment and promoter coverage according to the sell out strategy.
* manage suppliers (quotations, purchase orders, product dispatch, and payment follow-up).
* oversee product listing on client platforms and maintain database uploads into the sell out mx dashboard.
* work closely with internal (sales/brand/product/global team) and external (trade partners, agencies) stakeholders to lead shopper marketing implementation according to plan.
* execute with clients in determining and elevating brand positioning, providing marketing assets to all channels and vendors: pop materials, displays, digital assets for ecommerce, etc.
* lead the promoters team (merchandising) and assist in defining routes for visits, goals and kpis to maximize roi, with the ability to make tactical changes as needed.
preferred skills and experiences
* fluent in spanish and english.
* bachelor’s degree in marketing or related field.
* travel availability throughout the territory.
* at least 2 years of marketing/ trade marketing experience.
* budget management.
* commercial/trade marketing/ shopper marketing expertise: knowledge of retail and point of sale environments and shopper understanding.
* highly organized.
* leadership skills are a must.
* good knowledge in powerpoint, excel and google applications (gmail, drive, sheets).
* ability to actively lead and drive teamwork.
* self-organized and able to work under pressure with deadlines, with a sense of prioritization.
* passionate, motivated, and creative attitude.
* results and data-driven.
* excellent oral, interpersonal, and written communication skills, including experience developing and delivering presentations, executive summaries and proposals.
* people management experience.
equal opportunity
whirlpool corporation is committed to equal employment opportunity and prohibits discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, disability, veteran status, or any other category protected by applicable law.
additional details
* seniority level: mid-senior level
* employment type: full-time
* job function: other
* industries: manufacturing
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