*job information*:
department name
- marketing & com.
Job type
- full time
industry
- communications
service now ticket
- inc1498161
modality
- wfh
work experience
- 5+ years
assigned recruiter contact
date opened
- 03/11/2026
city
- tijuana
state/province
- baja california
country
- mexico
zip/postal code
- 22225
*about our company*
confie is the largest independent personal lines insurance agency and broker in the united states—serving customers nationwide. In 2010, we established our shared services center in tijuana, baja california, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Since then, our mexico operation has become a vital extension of our organization, strengthening the work that powers our u.s. business and elevating the experience of customers across all 50 states. Today, more than 1,800 team members—both on-site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.
Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance.
Senior manager - marketing data analytics
*requirements*:
*education*
- bachelor’s degree in statistics, computer science, marketing analytics, or a related quantitative field.
*technical & analytical skills*
- strong proficiency in sql, python or r, and advanced excel (including macros).
- expertise in data visualization and dashboarding using tableau, looker, or power bi.
- solid understanding of data modeling, schema design, and hands-on experience with cloud data warehouses (snowflake, google bigquery).
- proven experience building, managing, and optimizing etl/elt pipelines.
- deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming).
*marketing experience*
- 5+ years of experience in b2b digital marketing with strong expertise in paid media, sem, seo, and cro.
- 3+ years working in an analytical or data-driven role within a marketing organization.
- hands-on proficiency with key digital marketing platforms and analytics tools (google ads, linkedin ads, meta, ga4, hubspot, etc.).
*key responsibilities*:
- *
leadership & agency management*: lead our digital analytics and attribution initiatives, directing your internal team and external agencies utilizing platforms such as google analytics, google tag manager, adobe analytics, and google ads.
- *budget & media optimization*: manage the marketing advertising budget. Continuously update, analyze, and present insights to the executive marketing team, providing data-backed recommendations for optimizing media buys across the entire marketing spectrum.
- *hands-on analysis & mining*: act as an active practitioner, directly handling complex lead analysis and data mining to uncover hidden trends and opportunities.
- *executive strategy & storytelling*: transform complex data sets into prescriptive, executive-level insights and comprehensive plans, effectively communicating the "story" behind the numbers to drive business decisions.
- *advanced modeling*: conduct regression analysis and provide recommendations for optimizing the overall marketing media mix.
- *attribution mastery*: navigate the complexities of multi-touch attribution, analyzing and integrating performance data across offline media, digital campaigns, and streaming platforms.
- *reporting & optimization*: create and manage analytic reporting that includes multi-channel attribution to deeply understand user flow, identify drop-off points, and present actionable areas for improvement.
*benefits*:
- remote position (mexico-based).
- private health insurance.
- major medical insurance.
- life insurance.
- saving funds and voluntary savings account.
- profit sharing (ptu).
- vacation days (above law).
- christmas bonus (above law)
- vacation premium.
- management bonus.