Senior marketing manager - latam chocolate & grocery brands
posted date: oct 31, 2025
requisition number: 126831
position title: senior marketing manager – latam chocolate & grocery brands
experience: confectionery industry, cpg or fmcg
dept. / function: marketing
location: guadalajara, jalisco
languages: advanced english – level b2 or higher
summary
shape the future of chocolate and beyond across latam, lead the portfolio strategy, innovation, execution, advertising development, pricing and profitability of chocolate across latam. Lead a team of 14-16 people across brazil, mexico and puerto rico. Lead the portfolio strategy of 3 core brands across latam and caribbean.
major duties/responsibilities
* 20% portfolio strategy latam
* 40% mexico portfolio strategy, execution and measurement
* 20% brazil portfolio strategy, execution and measurement
* 20% exports portfolio strategy, execution and measurement
minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities
* brand strategy & positioning
o define the global brand vision, purpose, and long-term strategic roadmap.
o establish clear positioning and ensure consistency across all markets.
o translate consumer, cultural, and market insights into winning brand strategies.
o build and protect brand equity, ensuring alignment with corporate values and sustainability agendas.
* business & p&l ownership
o own and deliver brand p&l (sales, margin, market share, profitability targets).
o set annual and long-term brand growth targets.
o partner with finance and sales to optimize pricing, portfolio, and mix management.
o lead resource allocation (a&p budgets, innovation investments, media spend).
* innovation & portfolio management
o lead the innovation pipeline: from ideation to launch of new products, line extensions, and packaging formats.
o ensure portfolio strategy addresses consumer needs, category trends, and competitive pressures.
o drive sustainability and packaging innovation (critical in fmcg today).
* consumer & market insight
o champion consumer centricity: ensure decisions are rooted in deep consumer, shopper, and cultural understanding.
o monitor market dynamics, category shifts, and competitive landscape to anticipate opportunities and threats.
o use data analytics and research to drive precision in strategy and execution.
* communication & media
o define brand world and communication guidelines globally.
o partner with creative agencies to deliver breakthrough campaigns.
o drive digital and social media strategy, content, and influencer partnerships.
o ensure integrated brand communication across touchpoints (tv, digital, in-store, experiential).
* cross-functional & market leadership
o lead collaboration with r&d, supply chain, finance, sales, and local market teams.
o provide strategic direction and brand stewardship to local marketing directors/teams.
o build strong agency and external partnerships (creative, media, research).
o ensure consistent brand execution across geographies while allowing local relevance.
* leadership & talent development
o lead, inspire, and develop a high-performing brand team.
o act as a culture carrier and role model for company values.
o mentor future marketing leaders and drive capability building in areas like digital, analytics, and innovation.
* key skills & competencies
o strategic thinker: ability to balance long-term vision with short-term execution.
o commercial acumen: strong p&l and business management skills.
o consumer empathy: passion for understanding people and culture.
o creativity & innovation: ability to inspire breakthrough ideas.
o influencing skills: navigate global matrix organizations and align diverse stakeholders.
o leadership: proven track record of building and motivating teams.
o agility: thrive in dynamic, fast-paced fmcg environments.
education
bachelor
experience
15 years
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