Context/scope:
north and south america region (america unit)
general mission:
bring customer insights within our commercial approach
be a champion in translating customer needs and inputs into tangible actions and proposals
activate tool and process usage such as crm, launching plan, sales campaign, cap, development plan, and sales funnel (awareness of customer purchasing trends)
have the "know how" to meet, greet and learn from customer interactions to build commercial strategies
build strong collaborations with the subsidiary manager, product development manager, marketing, global communications & commercial excellence in a view of full alignment and action/project awareness
activities:
responsible for:
active support for building the sales campaign using customer insights from crm
planning and supporting the roll out of the sales campaign coordinated by the subsidiary manager
guiding the new variety launching plan based on customer segmentation according to the product development plan
defining and deploying the yearly cap to promote the regional product range
implementing and ensuring follow-up of the cap actions with respect for the guidelines
maintaining local website content, managing social media and all web-marketing actions including management of crm marketing campaign module (prepare, design, analyze the campaign progress, drive sales teams, ensure robust data quality, etc.)
coordinating and participating in all major commercial events within the americas
managing, building, and monitoring the communications budget
contributes to:
monitoring market trends and benchmarking competitors' practices to generate better knowledge of our environment for improved business decisions
ensuring a proper customer database segmentation within crm based on the common limagrain vegetable seeds customer segmentation
integrating customer segmentation into the sales campaign
sharing best practices with other limagrain business units related to customer insights
collaborating closely with the global communications team
supporting effective deployment of internal and external company communications using guidance from the global communications department
supporting actions that improve the customer experience and thereby increase the net promoter score
monitoring customer satisfaction using measurable service and commitment rates
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