Brand manager – hasbro (example consolidation)
ayer
overview: we are seeking a strategic, creative, and data-driven brand manager to lead the development and execution of brand marketing strategies for a high-profile portfolio that includes marvel, beyblade, nerf, star wars, and transformers. This role guarantees the consumer-facing identity of each franchise, drives global go-to-market strategies, and coordinates cross-functional teams to ensure cohesive brand storytelling and commercial success across all retail channels.
what you’ll do:
* develop annual brand plans and long-range strategic roadmaps with global and regional teams.
* drive brand positioning, value proposition, and key messaging across all touchpoints.
* monitor consumer trends, market insights, and competitor activity to inform strategic pivots.
* influence toy line strategy based on market needs and storytelling opportunities; lead cross-functional marketing campaigns (advertising, digital, experiential, promotions).
* collaborate with sales, retail marketing, and ecommerce to align brand communication with channel strategies; develop merchandising programs and planograms; support retailer presentations with consumer insights and narratives.
* liaise with licensors (e.g., disney, lucasfilm, marvel, takara tomy) to align on brand priorities and ensure adherence to guidelines.
* own and manage marketing budgets; track performance and report roi with regional and global teams.
what you’ll bring:
* bachelor’s degree in marketing, business administration, communications or related field.
* 3-5 years of experience in marketing, brand management, or product management.
* proven track record of managing brand campaigns and product launches; experience with forecasting, business planning, and budget optimization.
* ability to collaborate with cross-functional teams (sales, marketing, agencies) including global and regional teams.
* analytical and strategic thinking to maintain brand equity across consumer touchpoints.
* data-driven decision making; fluent in english.
equal opportunity
we are an equal opportunity / affirmative action employer. We are committed to equality of opportunity in all aspects of employment and to making decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
brand manager – clorox
ayer
overview: at clorox, we champion people to be well and thrive by doing the right thing. We are looking for brand managers to lead category and brand initiatives in north latam and beyond, building brands that matter to consumers and delivering growth for the business.
in this role you will:
* lead category deep dives and kpis; update innovation, share of market, and monthly results.
* lead local and regional branding and activation initiatives; manage budgets and forecast models.
* coordinate cross-functional teams to maximize volume, supply, and customer opportunities.
* partner with multifunctional teams to ensure timely and successful go-to-market activities.
requirements:
* experience in brand management in fmcg; english fluency; location: tlalnepantla/ cdmx area (mexico).
* strong analytical, planning, and leadership skills; ability to work in a collaborative, inclusive culture.
benefits: competitive compensation, health benefits, 401(k) programs, and flexible work environment depending on location.
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