Regional segment marketing manager hvs page is loaded## regional segment marketing manager hvslocations: querétaroposted on: publicado ayerjob requisition id: r-2025030411regional segment marketing manager hvs- - - - - - - - - - - -*region segment strategy* define, nurture and deploy the segment mid-term (1 to 3 years) tactical strategy* adapt the lb save (solution, access, value, experience) model into an action plan for the targeted segment* localize the tactics based on your target persona (s)* prioritize the portfolio of solutions* collaborate to the building of the region distribution on *where to play and how to win* in line with the lb access strategy* collaborate to the building of the region pricing strategy to extract and maximize the value while maintaining competitiveness.* lead the customer relationship management: capture, nurture, valorization, conversion, retention (customer life-time value) supported by the region engagement team.* oversee and contribute to content adaptation for your segment needs including* refine the segment customer journey, identify its key moments of truth (insights) and provide information back to lb for possible evolution* ensure the forecast and supply is aligned with the region business ambitions (customer and market evolution, product lifecycle, etc.)* coordinate and prioritize ad-hoc projects and dedicated budget* analyze potential partnership opportunities in line with the segment & brand characteristics* drive and monitor the segment business growth and performance (market/financial (p&l)) leveraging the entire g2m plan in line with the lb kpis* establish and own the segment business review for region steering committees and lb/region g2m reviews, leveraging all type of market data and insights, providing corrective action plans at regional and lb levelskey experience in:* doing different types of analysis (market, competitor, financial, products)* monitoring businesses* building action plans* managing project, product launches, events* working in marketing functionscompetencies:achievement orientation - 4branding - 3customer value mgt - 3data collection & processing - 3digital marketing - 1impact & influence - 4revenue & profitability - 3product & technical knowledge - 3teamwork & collaboration - 3entrepreneurship - 2languages required:spanish - business professionalenglish - business professional
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