Overviewvisa marketing in latin america is seeking an experienced crm & direct to consumer (dtc) senior manager, based in mexico df.
the role will roll out the general d2c strategy in mexico for both direct consumers and client consumers.responsibilitiesincrease transactional growth and revenues.lead the crm strategic planning and execution building consumer loyalty and preference.implement lifecycle management platforms and manage campaigns.define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy.create storytelling for marketing crm campaigns, including insights and analyses to improve campaign optimization and performance.define test plans, capture learnings and best practices, and document and deploy regionally.establish strategic consumer journeys for each initiative.create and review tracking reports and discuss ongoing optimization opportunities.define main kpis and okr to optimize marketing campaigns.drive growth of visa opt‐in marketing efforts and improve visa 1st party data assets.come up with new use cases to grow the 1st party model, monetization, and user loyalty.generate insights from a consumer‐centric perspective to identify triggers for behavioral changes.partner with the platforms director to implement and optimize ux‐centric guidance and decisions, journey enhancements in partnership with it and agencies, and content creation with multiple areas of the organization and agencies.define and monitor site kpis, manage seo performance and continuous improvements.exercise independent judgment with minimal direction from supervisor.work with all local markets to align on market‐specific visions, needs and calendars.partner and collaborate with local and regional marketing teams, product and technology teams to create and maintain world‐class platforms for our consumers.create selling pitch and hold meetings with stakeholders to execute initiatives through visa marketing platform.this is a hybrid position.
the expectation of days in office will be confirmed by your hiring manager.qualificationsbasic qualifications:8 years of work experience in crm with proven revenues.e‐commerce experience is a plus.bachelor's degree required in quantitative field marketing or business administration.preferred qualifications:very strong verbal and written communication skills.fluent portuguese and english; spanish a plus.excellent problem solving, customer service, and interpersonal skills.strong crm leadership expertise, including building and activating programs; adobe suite proficiency a plus.marketing strong experience.marketing savvy and experience understanding the full marketing life cycle and interfacing with other consumer touch points such as media campaigns and promotions.experience in monetization of 1st party and d2c platforms.experience in e‐commerce.experience connecting with call center and other consumer answering tools.experience conducting usability and ab tests.put consumer experience ahead of every decision you make.subject matter expertise in web, mobile consumer experience, content, and technology.content and editorial expertise.strategic business perspective with technical background.capacity to lead technology teams on building and improving consumer‐centric digital programs.proven digital marketing experience and knowledge of crm tools.substantial problem solving ability with strategic focus on impacting roi.strong interpersonal abilities to drive change within multiple stakeholders and organizations.additional informationvisa is an eeo employer.
qualified applicants will receive consideration for employment without regulatory restrictions.
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