Becton dickinson (bd) recently completed the acquisition of the edwards critical care business.
this position is part of the critical care division and will become a part of the bd organization in the future.
critical care will operate as a separate business unit, called advanced patient monitoring (apm), within bd's medical segment, aligning with bd's smart connected care approach.
bd is one of the largest global medical technology companies, advancing health through medical discovery, diagnostics, and care delivery.
if invited to interview, a recruiter will provide further details about this transition.
learn more about bd at bd.com.
how you'll make an impact lead the execution of marketing plans in the assigned country, including strategies and tactics.maintain contact with local kols and develop high-quality relationships with healthcare professionals.
drive the event strategy aligned with local needs and eu strategy, and identify new growth opportunities within hcp segments.support the implementation of new product launches, ensuring strong execution, and contribute to the vision, strategy, and objectives of the thv division in large markets.implement therapy development initiatives and economic value campaigns locally.stay informed about market dynamics and analytics, including market size, trends, competition, and reimbursement landscape.support local commercial and clinical teams with field training and clinical marketing activities, aligned with the marketing plan.perform other incidental duties as required.what you will need bachelor's degree10 years of relevant experience or a master's degree with 8 years of related knowledge in sales, marketing, or healthcare industry.fully trilingual proficiency.previous leadership experience required.what else will help you proven project management skills.proficiency in microsoft office suite.excellent documentation, communication, and interpersonal skills, including negotiation and relationship management.recognized expertise in your area within the organization.deep understanding of marketing concepts and principles.extensive knowledge of market research design and execution, coordinating with the global voc manager, with an understanding of commercial goals.ability to forecast product lines accurately based on market trends and competition.understanding of market share, pricing, asps, and competitive dynamics.strong clinical knowledge, including understanding of the clinical areas where edwards' products are used, and the purchasing process in healthcare networks.attention to detail.professional interaction across organizational levels, with proactive issue escalation.ability to manage competing priorities in a fast-paced environment.leadership in project settings, working closely with cross-functional teams, marketing peers, and senior management.adherence to company rules and safety protocols, including pandemic measures, environmental health, and safety regulations.
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