More specifically, you will:
- collaboratively drive execution of a data-driven product marketing strategy and roadmap, in alignment with cross-functional business objectives
- conduct competitive research to understand market trends, identify gaps and opportunities in the competitive offerings
- execute against qualitative and quantitative trends and kpis and adapt as applicable
- create gtm plans and implementation timelines
- collaborate with sales, corporate marketing, and product teams to identify and implement value proposition and product positioning to engage and satisfy customers, and generate revenue and profitability
- partner with stakeholders to gain depth of knowledge about products, customers, and market to design and roll out meaningful internal and external communication campaigns and go-to-market framework
- create, launch, and manage sales enablement resources and product collateral to align strategy with cross-functional action steps
- assist with collateral creation for executive presentations
- continuously monitor collateral, website, communications and trends to gain and share insight and recommendations with business partners and within the team
*what you may need to be successful*:
- 5+ years of progressive product marketing experience in a complex, matrixed organization (public company experience is a plus)
- 4+ years’ experience demonstrated success in executing on a product marketing strategy in a matrixed, public, agile work environment
- demonstrated depth of expertise in product marketing strategy design and execution
more specifically, you will:
- collaboratively drive execution of a data-driven product marketing strategy and roadmap, in alignment with cross-functional business objectives
- conduct competitive research to understand market trends, identify gaps and opportunities in the competitive offerings
- execute against qualitative and quantitative trends and kpis and adapt as applicable
- create gtm plans and implementation timelines
- collaborate with sales, corporate marketing, and product teams to identify and implement value proposition and product positioning to engage and satisfy customers, and generate revenue and profitability
- partner with stakeholders to gain depth of knowledge about products, customers, and market to design and roll out meaningful internal and external communication campaigns and go-to-market framework
- create, launch, and manage sales enablement resources and product collateral to align strategy with cross-functional action steps
- assist with collateral creation for executive presentations
- continuously monitor collateral, website, communications and trends to gain and share insight and recommendations with business partners and within the team
- * what you may need to be successful*:
- 5+ years of progressive product marketing experience in a complex, matrixed organization (public company experience is a plus)
- 4+ years’ experience demonstrated success in executing on a product marketing strategy in a matrixed, public, agile work environment
- demonstrated depth of expertise in product marketing strategy design and execution
- ability to effectively collaborate with stakeholders across teams, functions, and locations to accomplish joint objectives
united states equal opportunity employment:
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