*description*:
we're seeking a talented *senior salesforce marketing specialist *with a passion for maximizing the potential of salesforce marketing cloud within our organization.
In this role, you'll integrate transactional and behavioral data, harnessing the platform's capabilities to elevate customer engagement.
If you're ready to make a significant impact and drive customer engagement to new heights, we'd love to hear from you.
Epam is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
Responsibilities
- ensuring all campaigns align with the company’s overall strategy, branding, and marketing and sales goals
- developing audience segmentation and targeting in sfmc to support campaign strategies
- leveraging marketing platforms such as hightouch to create audiences for cross-channel and journey campaigns
- collaborating with the solutions architect to implement new automated workflows and triggers within salesforce marketing cloud
- participating in advanced training to maximize the impact of sfmc functionality for key business initiatives
- overseeing campaign analysis and reporting of campaign results
- working closely with the manager & business intelligence team to elevate reporting and the development of new insights
*requirements*:
- proficiency in salesforce marketing cloud (sfmc) with hands-on experience in audience segmentation, targeting, and campaign execution
- experience leveraging marketing platforms such as hightouch to create audience segments and support cross-channel campaigns
- familiarity with dynamic messaging personalization and automated workflows within salesforce marketing cloud
- ability to analyze campaign performance metrics and generate insightful reports for executive stakeholders
technologies
- css
- html
- salesforce marketing cloud
we offer
- career plan and real growth opportunities
- unlimited access to linkedin learning solutions
- international mobility plan within 25 countries
- constant training, mentoring, online corporate courses, elearning and more
- english classes with a certified teacher
- support for employee’s initiatives (algorithms club, toastmasters, agile club and more)
- enjoyable working environment (gaming room, napping area, amenities, events, sport teams and more)
- flexible work schedule and dress code
- collaborate in a multicultural environment and share best practices from around the globe
- hired directly by epam & 100% under payroll
- law benefits (imss, infonavit, 25% vacation bonus)
- major medical expenses insurance: life, major medical expenses with dental & visual coverage (for the employee and direct family members)
- 13 % employee savings fund, capped to the law limit
- grocery coupons
- 30 days december bonus
- employee stock purchase plan
- 12 vacations days plus 4 floating days
- official mexican holidays, plus 5 extra holidays (maundry thursday and friday, november 2nd, december 24th & 31st)
- relocation bonus: transportation, 2 weeks of accommodation for you and your family and more
- monthly non-taxable amount for the electricity and internet bills
conditions