.marketing manager companion animals latam page is loadedmarketing manager companion animals latamapply locations: guadalajara, mexico; bogota, colombia; sao paulo, braziltime type: full timeposted on: posted 2 days agotime left to apply: end date: april 30, 2025 (30+ days left to apply)job requisition id: r3390experiencing together a unique human adventureanimal health is key to the health of the planet.
working at virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution.
encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams.
we also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives.to optimize the profitability of the ca portfolio, the global marketing strategy and campaign should be strategically designed and implemented to maximize market share and margin generation.
this can be achieved through a series of integrated marketing efforts aimed at increasing brand visibility, expanding market penetration, and driving value-added customer engagement.
the key performance indicators (kpis) to be focused on are market share growth and margin improvement.areas of accountability1.
develop 3 y regional marketing plans & budget on key products and regional key productsmain activities:analyze market trends, competitor actions, and customer segmentation.define target audiences and value propositions in collaboration with gmmd for key products.develop comprehensive marketing plans with strategies, tactics, and timelines.consolidate, allocate, and monitor marketing budgets across regions based on planned activities and resources.expected results:optimal allocation of marketing resources and budgets.regional growth outpacing the market in the defined product category.2.
ensure seamless communication and good practices sharing between countriesmain activities:establish a regular communication schedule and platform with countries (one-on-one and/or collective).create a centralized repository for storing and sharing best practices.identify opportunities for cross-country collaboration on joint marketing campaigns.expected results:enhanced marketing roi and effectiveness through shared best practices.greater consistency in brand messaging and campaigns.reduced duplication and increased operational efficiency.3.
adapt global marketing materials for key products to regional needs and regulationsmain activities:adapt global marketing content (text, visuals, videos) to suit regional audiences.adjust product messaging and positioning to meet regional market demands.ensure compliance of marketing materials with local regulations in collaboration with regulatory teams