Job titleconsumer marketing managerresponsibilitiesresponsible for creation and implementation of the 24-month integrated consumer-centric marketing plan in the marketdrive the implementation of the local strategy leading cross-functional team to achieve our ambitionsportfolio management (incl. Sku rationalization, phase in/out)optimal allocation of local a&p spends as input for aop cycles, bmc planninglocalization of global content and local content creation and activation (digital, ooh, influencers, pr, retail media, etc.) in collaboration with the digital marketing, portfolio marketing, incl.
omni-channel calendar and portfolio management (sku rationalization/phase in phase out)represents the voice of the consumer: local insights about consumers, markets, competition, and trends, and provides input to the businessesdrives demand generation and ensures that business performance is being delivered according to kpis such as yearly sales, order intake, market shares, integral gross margin (igm) through price realization in markets, a&p, integral sales margin (ism) and marketing roiqualificationsbachelor's degree +5 years of experience within the consumer (fmcg), electronic care goods industry, preferablyhighly entrepreneurial and eager with a natural affinity for consumer businessexperience in digital marketing technology, in consumer domains, incl.
localizing value propositions to unique customers and marketsenjoy taking the lead of a category and hunger to drive the business to the next levelstrong analytical skills and the passion to drive business growth; ability to think creatively and pragmaticallysolid spoken and written english and spanish skillsknowledge and understanding of the marketing processesproactive problem-solver with a continuous improvement mindset — you respond quickly to change and thrive in fast-moving environmentsstrong collaborator who can challenge, inspire, and align cross-functional teams around consumer-led decisionsclear communicator who translates complexity into actionable direction for both commercial and marketing audienceshow we work togetherwe believe that we are better together than apart.
for our office-based teams, this means working in-person at least three days per week.locationposition based in mexico city, mexico.
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