*this position is marketing primarily to the us andcanadian markets* *resumes not submitted in english will not beconsidered* *english writing samples will be required* questionprois looking for an digital pr & outreach manager who will beresponsible for boosting brand visibility and authority throughstrategic media outreach, backlink acquisition, and management ofreview listing platforms such as capterra and g2 crowd.
this rolealso oversees the management and content strategy for thequestionpro experience journal (our blog focused on thoughtleadership), combining elements of digital pr, and reputationmanagement to enhance the company's online presence, credibility,and lead generation efforts.
key responsibilities media &backlink outreach - using questionpro's consumer market researchstudies, craft and send personalized pitches to secure mediaplacements, guest posts, interviews, and product mentions acrossdigital, print, and broadcast channels.
- pitch questionpro thoughtleaders to various podcasts and conferences using most recentstudies and articles to increase brand visibility and the contentitself.
- develop and maintain comprehensive media lists andcalendars of key events and opportunities.
- craft responses forqueries from haro, featured.com, and more.
- monitor and activelyparticipate in forums like reddit and quora to ensure brandpresence in topics relevant to marketing and/or seo project goals.- research and qualify high-authority websites for backlinkopportunities using tools like ahrefs, semrush, or moz.
-collaborate with marketing managers to develop link-worthy assets(e.g., infographics, case studies, guest articles).
- work with thehead of seo to report on link acquisition progress and its impacton seo performance.
as the new world of software as a serviceevolves, review listing sites are becoming increasingly importantfor reputation and credibility.
- optimize and regularly updatecompany profiles on key review platforms, ensuring accurate,compelling descriptions and up-to-date visuals.
- develop andimplement strategies to generate customer reviews, includingoutreach campaigns and follow-ups.
- respond promptly andprofessionally to both positive and negative reviews to enhancebrand reputation and address concerns.
- monitor competitorprofiles and reviews to inform positioning and identifyopportunities for differentiation.
the questionpro experiencejournal - oversee the editorial calendar, content planning, andpublishing process for the questionpro experience journal.
- usethe experience journal as a way to promote questionpro's values ofadvancing research modalities and expanding the future of marketresearch.
- bring in external thought leaders with uniqueperspectives and point of views.
- collaborate with internalstakeholders and subject matter experts to source and develophigh-quality, relevant content.
- ensure content aligns with brandmessaging, seo best practices, and current industry trends.
-monitor engagement metrics and reader feedback to refine contentstrategy and maximize impact.
qualifications - bachelor's degree inmarketing, communications, public relations, or related field, orequivalent experience.
- proven experience in media outreach, linkbuilding, digital pr, or reputation management—ideally in a b2b orsaas environment.
- strong written and verbal communication skills;ability to craft persuasive outreach emails and pitches.
-proficiency with seo and outreach tools (e.g., ahrefs, semrush,moz, buzzstream, pitchbox).
- experience managing business profileson review platforms like google my business, capterra, g2, andtrustradius.
- experience managing editorial calendars and contentfor company blogs or journals.
- analytical mindset with theability to interpret data and refine strategies based on insights.- highly organized, detail-oriented, and capable of managingmultiple projects simultaneously.
success metrics - number andquality of media placements and backlinks secured per quarter.
-growth in positive reviews and ratings on key review platforms.
-engagement and reach of the questionpro experience journal.
- onehit it out of the park, crazy idea that might not even work perquarter while these activities may appear like silo'd activities,the ideal candidate will be able to see how they hinge and evolvewith one another.
this role is for a proactive, relationship-drivenprofessional who thrives at the intersection of pr, seo, contentmanagement, and reputation management, and who is passionate aboutbuilding brand authority and trust in competitive digital markets.we know this might be a needle in a haystack but we can't wait tomeet you!