Position title: brand manager – in-market experience & conversion
location: guadalajara, jalisco
languages: english (advanced)
purpose of the job
this role focuses on transforming brand strategy into strong in‑market performance through superior product experience, availability, visibility, promotions, and activation. The role balances strategic thinking with execution excellence.
Scope of responsibility
full ownership
offer great taste & quality snacks
ensure right pack & price
optimize activations & promotions
maximize availability of focus skus
amplify visibility & experience
translate brand strategy into actionable in‑market plans across channels.
Lead cross‑functional execution with commercial, supply chain, finance, and agencies.
Drive commercial performance: distribution, velocity, promotions, and net sales.
Key responsibilities
lead pack, price, and format strategy to improve penetration and repeat.
Own promotional and activation strategy across self‑service, proximity, and traditional trade.
Drive availability of focus skus through strong collaboration with sales.
Ensure best‑in‑class in‑store visibility and execution standards.
Track and optimize performance kpis (nd, wd, velocity, sales growth).
Lead agencies and external partners for flawless execution.
Develop and coach associate brand manager(s) assigned to executional streams.
Knowledge, skills & abilities
strong executional leadership with strategic mindset.
Excellent analytical and problem‑solving skills.
Ability to manage complexity and prioritize for high‑impact.
Clear communicator with ability to influence senior stakeholders.
Hands‑on, action‑oriented, and resilient.
Experience & education
bachelor’s degree in marketing, business administration or related field.
Minimum 5–7 years of experience in brand management within top‑tier fmcg companies.
Proven experience leading in‑market execution, promotions, portfolio management and cross‑functional teams.
Success profile
the ideal candidate is a strong executor with a consumer‑first mindset, capable of turning strategy into results. They are obsessed with winning at shelf, in‑store excellence, and consumer experience while building strong collaboration across the organization.
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