Job descriptionwe are seeking a skilled marketing officer to spearhead our advertising efforts in mexico and latin america.
as a key member of our team, you will be responsible for developing and executing large-scale awareness strategies through business events and media presence.as a marketing officer, your primary objective will be to drive the visibility of our brand while generating qualified leads and long-term partnerships.
you will play a critical role in identifying key trade shows, negotiating with media outlets, and optimizing advertising investments.key responsibilitiesidentify, evaluate, and coordinate our participation in major business events, expos, and trade shows across mexico and latam.develop and execute high-visibility marketing strategies aimed at increasing brand recognition and generating qualified leads.collaborate closely with our events team to manage end-to-end event logistics, including booth setup, vendor coordination, and lead capture.plan and implement mass media advertising campaigns across various formats, including outdoor billboards, buses, transit ads, paid media, press, radio, and digital.source and negotiate with vendors, media outlets, and agencies to maximize reach within budget constraints.collaborate with agencies on creative materials, ad formats, and installation of marketing assets.monitor campaign performance and make data-driven decisions to optimize results.build and manage strong relationships with media partners for long-term brand positioning.requirementsbachelor's degree in marketing, communications, or related field.2–4 years of experience in marketing or communications with a strong focus on brand visibility and event strategy.demonstrated experience in negotiating with media outlets and vendors.knowledge of media planning and buying, including cpm, coverage, frequency, and vendor evaluation.strong analytical mindset, comfortable with numbers and campaign metrics.excellent organizational and multitasking abilities.english: advanced (c1 or higher)spanish: native